Senior PR & Communications Director, USA

About VisitBritain:

VisitBritain (VB) is the national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy. We work with UK Trade & Investment as well as airlines, tour operators, global brands and the official tourism bodies for London, England, Scotland and Wales.

Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain.

We are positioning Britain as a dynamic, sustainable and inclusive destination, and prioritising regional and seasonal dispersal to drive productivity.

Alongside this, we continue to strengthen English tourism by leading and enabling a sustainable and resilient visitor economy.

Based within the British Consulate in Manhattan’s Midtown East this is a hybrid role working 2 days as mandatory within the office.

Role Overview: We are seeking an experienced and dynamic Senior PR & Communications Director to lead our USA-based PR team, headquartered in New York. This role is pivotal in enhancing Britain’s profile as a must-visit destination for American travelers. The ideal candidate will have a strong background in destination PR or travel and tourism/hospitality, combined with exceptional team management skills, including remote team oversight.

Key Responsibilities:

• Develop and implement strategic PR and communications plans to promote Britain as a leading vacation destination in the USA.
• Lead and manage a team of PR professionals, ensuring effective collaboration and productivity, including managing remote team members.
• Cultivate and maintain relationships with key media contacts, influencers, and stakeholders within the travel and tourism industry.
• Oversee the creation and distribution of compelling press releases, media presentations, and other PR materials.
• Coordinate and manage media events, press trips, and other promotional activities to showcase Britain’s diverse travel offerings.
• Collaborate with the integrated marketing team to align PR efforts with broader marketing strategies and campaigns.
• Monitor and analyze PR performance metrics, providing regular reports and insights to senior management.

Requirements:

• Experience: Proven experience in PR and communications within the destination PR, travel and tourism, or hospitality sector.
• Destination Knowledge: Strong understanding of Britain as a vacation destination, with the ability to effectively communicate its unique attractions and experiences.
• Team Leadership: Demonstrated success in team management, including experience managing remote teams.
• Media Relations: Excellent media relations skills, with an established network of media contacts in the USA. Experience in managing media deskside tours.
• Integrated Marketing: Experience in integrated marketing and a solid understanding of how PR fits within broader marketing strategies.
• Communication:
  • Exceptional written and verbal communication skills for corporate and destination content, with the ability to craft compelling narratives and presentations.
  • Experience in corporate and crisis communications
  • A confident public speaker with the ability to deliver presentations
• Events: Experience in event delivery
• Multi-task: Highly organized, proactive, and able to manage multiple projects simultaneously.
• Finance: Strong financial awareness and understanding of the need for Government compliance

Why Join Us?

• Be part of a passionate and creative team dedicated to promoting one of the world’s most iconic travel destinations.
• Enjoy a dynamic and supportive work environment with opportunities for professional growth and development.
• Work with a globally recognized and respected DMO in the tourism industry.
• Competitive salary and benefits package.

If you are ready to take on this exciting role and contribute to the success of VisitBritain, we want to hear from you! Apply today: https://visitbritain.ciphr-irecruit.com/Applicants/vacancy/3491/Senior-Communications-ManagerCommunications-Director-USA