the Ladders
Creative Strategist - WNBA (New York, NY, United States of America(US), 10022)
the Ladders, New York, NY
WORK OPTION: 4 days per week in New York, NY office
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA's own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
Position Summary:
Are you passionate about the WNBA and interested in contributing to its creative vision?
We are looking for a dynamic Creative Brand Strategist to support our Creative Director in driving the evolution of our brand. This role will sit at the intersection of creative and brand strategy, ensuring our brand remains vibrant, engaging, and culturally relevant. The ideal candidate is a strategic thinker; you connect the dots and delight in the application of data insights to drive creative storytelling and brand growth From crafting compelling brand narratives and campaign tactics to identifying emerging trends and opportunities for the brand to show up, you'll play a pivotal role in creating memorable experiences for fans around the world and helping define the future of the WNBA brand.
Major Responsibilities:
Required Skills/Knowledge:
Education:
Salary Range: (($85,000 - $110,000))
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA's own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
Position Summary:
Are you passionate about the WNBA and interested in contributing to its creative vision?
We are looking for a dynamic Creative Brand Strategist to support our Creative Director in driving the evolution of our brand. This role will sit at the intersection of creative and brand strategy, ensuring our brand remains vibrant, engaging, and culturally relevant. The ideal candidate is a strategic thinker; you connect the dots and delight in the application of data insights to drive creative storytelling and brand growth From crafting compelling brand narratives and campaign tactics to identifying emerging trends and opportunities for the brand to show up, you'll play a pivotal role in creating memorable experiences for fans around the world and helping define the future of the WNBA brand.
Major Responsibilities:
- Partner with the Creative Director to provide and define strategic recommendations and areas of opportunity for how the WNBA brand shows up.
- Collaborate with cross-functional teams (content, social, product, fan engagement) to develop and inform integrated campaigns that elevate brand visibility and engagement that elevate brand visibility and engagement across digital media, owned and operated platforms (WNBA App, WNBA.com, [redacted] social), and live events.
- Provide strategic guidance throughout the creative process to ensure alignment with brand objectives and audience needs.
- Inform creative output through research and development of consumer insights and strategically based brand narratives
- Employ a consumer-centric approach to determine the most effective elements for delivering creative ideas across traditional, digital, and emerging platforms.
- Foster collaboration across teams to ensure a cohesive visual identity and introduce innovative creative solutions for the expanding WNBA brand.
- Stay informed about industry best practices, emerging technologies, and cultural trends to evolve and continually enhance the WNBA brand experience.
Required Skills/Knowledge:
- 3-5 years of relevant professional experience in agency and/or client-side creative strategy or brand strategy roles.
- Problem-solving skills and ability to navigate difficult issues!
- Proficiency in project management tools such as Asana or similar software.
- Ability to thrive in a fast-paced environment, seamlessly transitioning between tasks and delivering results under tight deadlines!
- Knowledge working in Google suite of products (Google Slides, Sheets, Docs, etc.), as well as Powerpoint and/or Keynote - this role will require the ability to craft presentations.
Education:
- Bachelor's Degree or a related four-year degree program required.
Salary Range: (($85,000 - $110,000))
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.