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Publicis Groupe

Associate Director, Video Investment

Publicis Groupe, New York, NY


Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:
The Associate Director is responsible for executing strategies including negotiating scatter needs NS analyzing the need for implementing allocation and billing tools to facilitate smooth transition from buy to air. The AD is also responsible for the training and guidance of Managers and Associates in all aspects of their tasks.

Role Objectives:
  • Negotiate cable purchases
  • Create recommendation documents
  • Develop and deliver POV/position papers on key issues/opportunities
  • Oversee brand allocations and corporate ownership
  • Manage Tardiis allocations
  • Oversee billing discrepancies
  • Check that schedules are inputted correctly
  • Create documents for Mission Control
  • Review/assist in post buy analysis
  • Analyze ADU packages


Qualifications
  • 4+ years of experience in media, national broadcast preferred; online video is a plus
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Solid verbal and written communication skills
  • Technical proficiency, particularly with the following tools:
  • Mediaocean, MBOX
  • Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
  • Third-party ad measurement and traffic tools (e.g.Integral Ad Science)
  • Excel, Word, PowerPoint
  • Demonstrate critical thinking and problem-solving abilities
  • Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure
  • Demonstrates leadership skills
  • Stronger than average negotiation skills due to high volume of scatter
  • Account industry knowledge helpful, but not required


Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC[redacted].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000-$144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/12/24.

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Videos To Watch
https://vimeo.com/779716713