Product Marketing Manager (Remote)

Company Description

Harland Clarke, a Vericast business, is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit or follow Vericast on LinkedIn.

Job Description
At Vericast, Product Marketing Manager's craft inspirational stories and deliver groundbreaking product demos to buyers in the banking industry. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates sales pipeline, and ultimately, new customers.

We are looking for a self-starting, team-orientated, and passionate product marketer to lead Go-To-Market (GTM) strategy and execution. You will closely collaborate with the Product Manager and other Subject Matter Expert's (SME's) for the supported solution set to ensure that sellers have effective materials and thought leadership content to perform their roles. You will be the voice of sales and translate the needs of these businesses across marketing, sales enablement, product, and field teams. You will own a wide variety of initiatives that support pipe generation and help drive deals to close. The ideal candidate will have a passion for navigating ambiguity, driving clarity, influencing strategy, and potentially managing a team.

KEY DUTIES/RESPONSIBILITIES

• Be the Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific products that you represent 20%
• Develop, package, and deliver relevant marketing content and sales training material, making it easy for sales to understand our product offerings 20%
• Define and build repeatable Sales Plays and high-quality content, while aligning to supporting marketing campaigns 20%
• Own key sales communications and updates 20%
• Create, recruit, and produce content for Vericast and industry events 20%

Qualifications
EDUCATION

• Bachelor's Degree in Marketing, Business Management or related fields (Required)

EXPERIENCE

• 5+ years of Product Marketing, Sales, or Go-To-Market background

KNOWLEDGE/SKILLS/ABILITIES

• Ability to inspire optimism, fun, and the desire to always be learning! Ability to confidently pick up and lead new projects even in the face of ambiguity
• Collaborate with a willingness to drive hands-on tactical execution
• Develop compelling customer-facing presentations and demonstrations
• Establish good working relationships with cross-functional teams and align with stakeholders
• Expertise in growth marketing and analytics products and services, and/or banking industry
• Strong communication skills, both written and verbal

Additional Information
Base salary: $110,000-$140,000
Position is eligible for an annual bonus incentive program.
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at . EEO is the law. To review your rights under Equal Employment Opportunity please visit:

LI-KK1 #LI-REMOTE

Videos To Watch