Hospitality Paid Media Specialist MX (Remote)

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Summary:
As a Paid Media Specialist, you will be responsible for planning, implementing, and optimizing our paid advertising campaigns across various digital platforms. Your in-depth knowledge of Google Ads, social media advertising, GA4, GTM, and programmatic advertising will be crucial in achieving our marketing goals. Experience in the hospitality industry is a significant advantage.
Key Responsibilities

• Develop, implement, and manage Google Ads campaigns.
• Conduct keyword research and optimize ad copy to improve CTR and conversion rates.
• Monitor and analyze campaign performance, making data-driven decisions for optimization.
• Create, execute, and manage paid campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Develop compelling ad creatives and target audiences to maximize engagement and ROI.
• Utilize Google Analytics 4 (GA4) to track and analyze website and campaign performance.
• Set up and manage tags using Google Tag Manager (GTM) for accurate tracking and reporting.
• Plan and execute programmatic ad campaigns.

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience as a Paid Media Specialist or in a similar role.
• In-depth knowledge of Google Ads, social media advertising platforms, GA4, GTM, and programmatic advertising.
• Experience in the hospitality industry is highly desirable.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent understanding of digital marketing concepts and best practices.