Digital Marketing Specialist (Hybrid)

Join HARTING! A leader in connectivity products and custom solutions.....
We are seeking a Digital Marketing Specialist (hybrid, based in Elgin, Illinois) to work with the Marketing team to drive growth in the HARTING Americas business. The Specialist will be responsible for helping to create and capture online demand though marketing automation, paid social targeting, organic social media, and search engine marketing that generates sales accepted leads and qualified pipeline.

With our ever-evolving industrial connectivity solutions and B2B customers in OEM and Distribution, our marketing function continues to evolve, and the Specialist will possess an innovative and forward-thinking mindset as we mature our digital marketing capabilities. You will have the opportunity to collaborate with marketers across the globe, while aligning closely with commercial teams in the Americas region.

To succeed in this role, you will be highly driven to:

• Ensure proper enhancement and transition of Marketing Leads (in D365 Marketing) to Sales Leads/Opportunities in CRM (D365 Sales); work with CRM specialist and global extended team to introduce automation into this process.
• Collaborate with segment managers, product managers, marketing teams marketing to develop automated journeys and email assets.
• Work with in-house Creative Team to create eye-catching emails and landing pages that lead to increased click-through rate and higher levels of engagement.
• Build contact segments and campaigns within MS Dynamics for outbound targeting.
• Conduct A/B testing and analysis of marketing efforts, including subject line testing and creative layout, to develop best practices for ongoing optimization of email campaigns.
• Compile marketing campaign performance reporting; curate trends and insights and present to marketing leadership team for tactics optimization.
• Grow HARTING's organic social media network through content creation, post updates, and community engagement.
• Assist with marketing project management coordination: create deadlines and deliverable guidelines, define project intake and requirements, facilitate review processes, and other operations considerations.
• Update website content and pages within HARTING's Content Management System.
• Other duties as assigned.

Skills and experience to thrive in this role:

• Bachelor's degree in Marketing or related field; or equivalent combination of education and experience (degree preferred)
• 2-5 years experience in digital marketing, preferably in a B2B company
• Working knowledge of modern B2B marketing tools such as:
  • Marketing Automation (Dynamics365 Marketing, Pardot, Marketo, Hubspot, Eloqua, or similar)
  • Paid Social Targeting (LinkedIn, Facebook, Meta, or similar)
  • Paid and Organic Search Engine Marketing (Google Ads)
  • Prospect Sourcing (ZoomInfo, D&B, or similar)
• Working knowledge and experience with CRM such as: Microsoft Dynamics365, Salesforce, or similar
• Ability to work within website content management systems and marketing automation software
• Experience in Adobe Creative Suite or Canva is a plus
• Position requires occasional travel; travel could include international and domestic

HARTING Americas is a subsidiary of HARTING Technology Group, a German-based global leader in industrial connectivity solutions. We develop, manufacture, and sell the world's most durable and reliable products and solutions for use in Machinery & Robotics, Automation Devices, Rail & Transportation, Intralogistics & Conveyor Systems, Energy, and Datacenter market segments.

As a third generation, family-owned company, with over 75 years of history, we continue to create value and shape the future with technologies for people . You will discover that we work hard - to fulfill our personal, company, and customer goals, and in our commitment to our community with our holiday drives and our paid VTO (Voluntary Time Off). You will also discover that we like to have fun - like when we celebrate the holidays, host theme days and sweater parties, prost to Oktoberfest, and much more!

Visit us on LinkedIn!

HARTING USA offers an attractive total compensation package and employee benefits, including:

• 21 days PTO (Paid Time Off) to start - quickly earn more PTO as you stick with us (36 days max)
• Medical, dental, and vision - several Blue Cross Blue Shield plan options to choose from
• Company-sponsored life, AD&D, and short- and long-term disability - at no cost to employee
• Paid parental leave, tuition and fitness reimbursement, and a hybrid working policy
• 401(k) with a 4% dollar-for-dollar match - fully vested upon eligibility!