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Life Care

Director Of Sales & Marketing

Life Care, Burlington, NJ, United States

Job Description
Position Title: Director of Marketing & Sales II FLSA Status: Salaried/Exempt
Department: Marketing & Sales Group: Community Services
Position Reports to: Executive Director Team: Marketing & Sales
Salary: $90,000-$110,000 Annually
Full-Time: 9:00am- 5:00pm Monday- Friday with Weekends and Manager on Duty as Needed
I. POSITION OBJECTIVE

Masonic Village at Burlington fully embraces a culture of hospitality. To that end, we include the following hospitality promises in all our job descriptions.

Hospitality Promises

• We greet residents, employees, and guests warmly, by name, and with a smile.

• We treat everyone with courteous respect.

• We strive to anticipate resident, employee, and guest needs and act accordingly.

• We listen and respond enthusiastically in a timely manner.

• We hold ourselves and one another accountable.

• We embrace and value our differences.

• We make residents, employees, and guests feel important.

• We ask, "Is there anything else I can do for you?"

• We maintain high levels of professionalism, both in conduct and appearance, at all times.

• We pay Responsible for developing and implementing a marketing and sales program to ensure maximum occupancy and revenue levels are achieved for the Community. This person is a key member of the Community's management team adhering to Company policy and procedures and upholding the Company's mission, philosophy and values.

attention to details.

II. ESSENTIAL FUNCTIONS
  1. Supervise all Marketing & Sales staff to include interviewing, hiring, training, evaluating, and counseling within established policies and procedures.
  2. Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
  3. Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up- to-date and inquiry process to ensure inquiries are handled properly at all times.
  4. Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
  5. Community Events
  6. Educational Seminars
  7. Professional Networking
  8. Advertising
  9. Public Relations
  10. Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.
  11. Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. All existing inquiries in the software system need to have "next steps" scheduled to maintain constant contact.
  12. Keep abreast of key market competitors' strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports.
  13. Follow the ExSell with LCS sales process and utilization of ExSell Connection Sheets.
  14. Utilize strong interpersonal skills in identifying and maintaining key relationships with

community and professional sources.

  1. Supports creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.
  2. Participate with management team to assure the marketability of the Community including:
  3. Upkeep and attractiveness
  4. Resident/family communications
  5. Utilization of internal events for marketing
III. OTHER JOB FUNCTIONS
  1. The Community embraces a culture of hospitality. To that end, all employees are expected as a condition of employment to practice the LCS Hospitality Promises™ in all interactions with residents, fellow employees, and guests:
  2. We greet you warmly, by name and with a smile.
  3. We treat everyone with courteous respect.
  4. We anticipate your needs and act accordingly
  5. We listen and respond enthusiastically in a timely manner.
  6. We hold ourselves and one another accountable.
  7. We make you feel important.
  8. We embrace and value our differences.
  9. We ask, "Is there anything else I can do for you?"
  10. We maintain high levels of professionalism, both in conduct and appearance, at all times.
  11. We pay attention to details.
  12. Act as Manager on Duty as directed by the Executive Director.
  13. May assist the Executive Director in performing administrative functions, handling

resident inquiries and conducting building tours; may also perform switchboard relief.

  1. Observe and abide by all regulations to ensure that personal health information is protected during its collection, use, disclosure, storage, and destruction within the community

and to ensure only the minimum necessary information is known to function in this position.

  1. Assure resident safety.
  2. Follow written and oral directions.
  3. Maintain confidentiality of resident and community information.
  4. Assist new employees in following established community policies and procedures.
  5. Complete assignments timely, completely and accurately.
  6. Attend all in-serves as assigned or requested.
  7. Participate in interdisciplinary team and other community meetings as assigned or requested.
  8. Consistently work cooperatively with residents, co-workers, physicians, families, consultant personnel and other ancillary service providers.
  9. Observe all community safety policies and procedures.
  10. Is observant of safety hazards and emergency situations, and reports to appropriate person or takes corrective action according to established procedures.
  11. Come to work in a clean, neat uniform and consistently present an appropriate professional appearance.
  12. Come to work as scheduled and consistently demonstrate dependability and punctuality, complies with attendance policy.
  13. Assume accountability for data contained in the employee handbook.
  14. Assumes accountability for compliance with Federal, State, and other regulations within scope of control and of which informed.
  15. Observe infection control procedures.
  16. Follow Residents' Rights policies at all times.
  17. Observe all community policies and procedures.
  18. Accept assigned duties, instructions or correction in a cooperative manner, voicing concerns or disagreement in a professional manner through established chain of authority according to state procedures.
  19. Perform incidental housekeeping and maintenance tasks as may arise during the course of regular duties, in order to maintain a clean, safe, pleasant environment for residents, Visitors and staff
  20. Perform all other related duties as assigned in an effective, timely and professional manner.

Excellent communication skills (oral and written)

  • Multi-task oriented
  • Proficiency with Microsoft Office Suite products
IV. KNOWLEDGE / EXPERIENCE REQUIREMENTS
  • Bachelor's degree with emphasis in marketing/sales preferred
  • Minimum five (5) years' experience in marketing and sales and/or knowledge of senior living industry
  • Management experience preferred
V. LICENSES/ CERTIFICATIONS
  • Must possess current and valid driver's license consistent with the requirements determined by size of vehicle and laws of the state in which the driver is licensed
  • Must possess personal driving record consistent with the requirements of the Driver Selection Policy
  • Must possess personal driving record consistent with the requirements of the Driver Selection Policy
  • Willingness to be available for any/all emergencies regarding the community
  • Ability to work well within a team environment
  • Understanding the needs of elderly residents and their families with regard to chronic disease
  • A desire and ability to relate to and continue learning about the senior population
  • Must be self-disciplined, driven, able to demonstrate initiative, maintain confidentiality, competitive, attentive to details, persistent, and personable
  • The ability to speak, read and comprehend the English language
  • Ability to take initiative and direction
VI. PHYSICAL & ENVIRONMENTAL JOB REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Tools, equipment, machines used on the job:

  • Personal computer
  • Proficiency with Microsoft Office Suite products

Physical activities of the position:

  • Lifts and carries up to 50 lbs. with assistance occasionally
  • Pushes and pulls up to 50 lbs. with assistance occasionally
  • Climbs, reaches, bends and twists occasionally
  • Reaches, bends and twists occasionally
  • Sits, stands and walks frequently throughout the day

Physical requirements of the job:

  • Medium work - exerts up to 50 lbs. of force occasionally, and/or up to 20 lbs. of force frequently or constantly to move objects.
VII. SENSORY/COGNITIVE REQUIREMENTS

This list is not to be inclusive, rather exemplary of times of sensory/cognitive activities involved in performance of job functions.