Product Marketing Manager - Industrial Wireless
MOXA, Brea, CA, United States
Description
Moxa is a leading provider of industrial networking, computing, and automation solutions for enabling the Industrial Internet of Things. With 30 years of industry experience, Moxa has connected more than 30 million devices worldwide and has a distribution and service network that reaches customers in more than 70 countries. Moxa offers a full spectrum of innovative, high-quality solutions that have been deployed in a wide variety of industries, including factory automation, smart rail, smart grid, intelligent transportation, oil and gas, marine, and mining. Moxa’s expertise gives industry partners the tools they need to harness the power of automation network convergence and make their operations smarter, safer, and more efficient. Moxa delivers lasting business value by empowering industry with reliable networks and sincere service for industrial communications infrastructures. Information about Moxa’s solutions is .
This position is a highly visible opportunity to interact with local and international leadership, key accounts, and channel partners to better understand and grow this important these strategic products for Moxa.
The Product Marketing Manager (PMM) is a subject matter expert for the assigned products and is the key marketing interface between Key Account Sales, Business Development, Regional Marketing, and the Product Management teams.
The PMM is responsible for coordinating all MOXA resources needed to effectively manage the assigned product line for the local RBU market and provide Product Management with voice of the customer and market information for assessing competitors and opportunities.
The PMM will position the assigned product lines both internally and externally for growth and market share gain while working closely with Moxa sales team, channel partners and key customers.
Major Areas of Responsibility
Manage and retain relationships with existing channels/distributors, and Key Account / Preferred Account clients. Increase client base.
Work closely with Product Management to support and lead, as required, complex systems projects or enhancements to systems, requiring integration across business units or platforms.
Responsible for driving awareness, reputation, and demand for Moxa products to equip sales to achieve revenue and opportunity pipeline results.
Delivering product and technology insights aggregated across all sales teams and channels.
May take hybrid-BDM responsibilities to seed market prior to dedicated sales resources being in place.
Identify market and technology trends within the industrial marketplace and target vertical markets in which emerging standards, customer needs, and the competitive market landscape.
Provide comprehensive industry, product, and application knowledge to support the success and growth of the IW and applicable vertical markets.
Create and lead training and sales presentation materials. Responsible for training company sales and channel sales personnel on technology and product lines, targeted vertical markets, and applications within the markets.
Work closely with the marketing communications group to help set and coordinate the local Regional Business Unit (RBU) product promotion strategies and establishing respective promotional activities. Highlight customer testimonials and success stories per market segment.
Develop and align RBU business plans with Industrial Wireless (IW) business plans during annual business planning workshops. Act as liaison between RBU and IW to ensure that both parties are up to date on the current business status and are aligned on business strategies.
Provide regular feedback to product management and engineering to improve usability, supportability, and quality of the product from a customer point of view.
Qualifications
Minimum Requirements
Bachelor’s degree in Electrical/Electronic Engineering or similar engineering major. MS degree is a plus.
Cellular/Wi-Fi technology and/or cybersecurity certification is a plus.
Experience:
Minimum 5 years working experience working in wireless communications (IEEE 802.11 Wi-Fi and/or Cellular networks)
Technical background and experience in Private 5G deployments is preferred.
Fluency in written and verbal English communication.
Domestic and international travel will be required. Will equate to ~25%.
Required Competencies
Exceptional verbal and written communication and interpersonal skills that enables regular interactions with Industrial Wireless (IW) product management, Portfolio/Energy/Transportation Business Group, Regional/Global Customer Support, and other relevant teams regarding project status, technical issues, and customer feedback.
Exceptional customer relationship skills including the ability to discover the true requirements underlying feature requests, prioritize, recommend alternative technical and business approaches.
Passion for customer/end user experience.
Excellent customer focus. strategic planning experience a plus.
Strong project management and escalation management skills.
Highly skilled in relationship building and teamwork.
Experience with industrial networking and wireless.
Autonomous learner with high motivation to independently drive the assigned business.
Strategic and logical thinking.
Skilled in tailoring go-to-market activities to customers, channel partners, and industrial eco-system.
Expert in industry trends, customer needs, competitors, and Moxa value proposition.
Domain expert in the key applications for the industry ecosystem
Total Cash Compensation Range (ncluding base salary + variable compensation): 150,000-225,000 USD depending on candidate qualifications and geography.