Marketing Director

Job Title: Marketing Director

Location: Chattanooga, Tennessee (On-Site)

Company: High Point Climbing And Fitness

About Us: High Point Climbing And Fitness is a premier climbing gym company with 7 locations in Tennessee and Alabama, and an exciting new gym opening in Orlando, Florida in Spring 2025. We are dedicated to providing top-notch climbing experiences, fitness programs, and community events. We are seeking a dynamic and experienced Marketing Director to join our team and drive strategic revenue growth across our expanding network of gyms.

Position Overview: The Marketing Director will play a critical role in strategically growing revenue across our eight climbing gyms. This role requires a blend of marketing expertise, sales, and leadership skills to effectively promote our brand, attract new customers, and retain existing members. The ideal candidate will have a strong background in marketing, excellent communication skills, the ability to be part of an existing team, and add to our company culture. Graphic design skills are a plus.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to drive revenue and membership growth across all gym locations.
• Oversee assistant, the Marketing Manager.
• Create and execute campaigns to increase day pass traffic, youth programs, membership sales, and event participation.
• Collaborate with the management team to develop promotional materials and sales strategies.
• Monitor and analyze market trends, competition, and customer feedback to inform marketing strategies.
• Manage the marketing budget and track ROI for all marketing initiatives.
• Oversee digital marketing efforts, including social media, email marketing, and website management.
• Coordinate with management team to ensure consistent branding and marketing efforts across all locations.
• Travel periodically to visit gym locations and assess local marketing needs and opportunities.
• Design and produce (or delegate) marketing materials as needed (graphic design skills are a plus).

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in a marketing role, preferably in the fitness or recreation industry.
• Strong communication and interpersonal skills.
• Ability to lead and inspire a team.
• Experience with digital marketing and social media strategies.
• Proficiency in marketing analytics and tools.
• Graphic design skills are a plus.
• Willingness to travel periodically to company's gyms in TN, AL, and FL.

Compensation and Benefits:

• Salary range: $48,000 - $60,000 annually
• Performance bonus: Up to 15% of salary
• Paid Time Off (PTO), also 6 company holidays.
• 50/50 company healthcare plan or equal amount to personal plan of your choosing. 

How to Apply:

Interested candidates should submit their resume and cover letter detailing their relevant experience and why they are a great fit for this position to john@ or submit via LinkedIn.

Join Our Team:

If you are a passionate marketer with a love for climbing and fitness, and you're ready to take on a leadership role in a growing company, we want to hear from you! Apply today and help us elevate the High Point Climbing And Fitness to the next level.