Digital Marketing Strategist

Collegeville, MN, Liturgical Press invites applications for the full-time, benefit eligible position of Digital Marketing Strategist. Liturgical Press is internationally known as a Catholic and ecumenical publisher in prayer and spirituality, Scripture, liturgy, theology, and monastic life. Founded in 1926, the Liturgical Press is the publishing house of Saint John’s Abbey, a Benedictine community located within the 3000 acres of woods and lakes on the campus of Saint John’s University in central Minnesota.The Digital Marketing Strategist, reporting to the Marketing Director, is responsible for the creation and coordination of digital marketing content and campaigns for all Liturgical Press brands including Little Rock Scripture Study, Cistercian Publications, and Give Us This Day. As the digital marketing champion for the house, it is essential that the Strategist follows trends and developments in digital marketing and shares new ideas that foster the brand and mission engagement of our community of readers, as well as ways to grow that audience reach. The Strategist creates polished digital content and, in collaboration with the Marketing Director, assists in shaping a digital marketing strategy that supports our ecclesial mission work as the publishing house of Saint John’s Abbey, builds bridges, and moves the Church forward, all while positively contributing to the overall growth and sales goals of Liturgical Press.Plans, creates, and executes all social media video, graphics, and messaging for Liturgical Press brands tailored to each audience, brand, and medium, in collaboration with brand stakeholders as needed.Maintains and develops social media presence, monitoring and triaging comments and questions, responding as needed.In conjunction with Marketing Director and brand stakeholders, creates emails for Liturgical Press brands.Manages and maintains digital marketing campaigns and calendar for Liturgical Press brands.Coordinates selection of text and art for the Give Us This Day blog.In collaboration with the Marketing Director and brand stakeholders, creates and curates all digital content needed to support online events and webinars, including digital assets for author events.Determines key performance indicators (KPIs) and goals for all digital marketing activity, creating reoccurring reports.Brainstorms new strategies for audience growth and brand engagement through digital marketing channels.

OTHER RESPONSIBILITIES INCLUDE

Maintains SEO/SEM strategies.Assists with proofing and developing marketing copy, as needed.

REQUIRED QUALIFICATIONS

Education: Four-year college degree in marketing/communications or equivalent experience with job-related digital marketing.

DESIRED QUALIFICATIONS

Knowledge of Catholic faith and cultures.An energetic, can-do mindset that enjoys a fast-paced, creative, challenging, and collaborative work environment.Familiarity with HubSpot or other digital marketing software a plus.Knowledge, Skills & Abilities:Demonstrated skills with social media platforms including Facebook, Twitter, YouTube, and Instagram.Demonstrated experience in parish ministry or Catholic higher ed setting a plus.Demonstrated experience with relevant graphic design and video editing applications like Adobe Creative Cloud, Canva, CapCut, or Final Cut Pro.Excellent written and oral communication skills.Demonstrated leadership ability, team collaboration, and interpersonal skills.Excellent analytical and abstract reasoning skills.Strong computer skills, e.g., Microsoft Office Suite.Must successfully pass a criminal history background check.

PHYSICAL ABILITIES

Sitting for prolonged periods of time.Extensive use of computers and keyboard.Occasional walking and lifting may be required.

ADDITIONAL REQUISITES

Project an image of service which represents the Order of Saint Benedict and its corporate divisions.Actively cooperate with the character and mission of the Order of Saint Benedict and its corporate divisions.A willingness to maintain a high level of competence. Discreet judgment and confidentiality are expected at this level of responsibility, with a commitment to maintaining confidentiality of the Liturgical Press’s operations and related business matters.Help create and foster a positive, respectful, and inclusive work environment.The personal safety and health of each employee is of primary importance in our operation. Each employee has the responsibility to prevent accidents and injuries. The Order of Saint Benedict and its employees have the responsibility to comply with Federal, State, and departmental regulations related to safety and health.
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