Product Marketing Manager - Brands Marketing Solutions

Overview
As a Product Marketing Manager, you serve as the voice of the buyer for Rithum’s Brands Marketing Solutions. You drive the work responsible for developing effective positioning, messaging, differentiation and related content, impactful marketing and sales content, and market intelligence, and drive insight-based enablement across internal teams. The Product Marketing Manager will own, develop and execute major product launches, working closely with sales, revenue management, product, marketing and customer success to drive business growth, positive customer outcomes, and achieve financial goals.
Responsibilities
Define positioning, go-to-market messaging and launch plans for Rithum's Retailer platform that unlocks meaningful value for our retailers and contribute to key growth goals.
Develop differentiation that displays Rithum’s leadership position versus buyers’ other purchase options; develop plans for distributing these assets internally and externally. This includes conducting win and loss interviews.
Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis.
Drive product launches by codeveloping launch plans and managing the cross-functional implementation of the plans.
Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation, social media and more. Some of these assets you will be expected to develop on your own while other assets you will codevelop with other teams.
Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies.
Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for Rithum’s products.
Understand the market, the competition and how Rithum wins, andplay a leading role in sharing this knowledge with other team members including conducting regular enablement sessions.
Mentor and provide coaching to Product Marketers across the team.
Qualifications
Minimum Qualifications
Minimum of 8 years of experience in product marketing, product management, or related field.
Relevant experience in ecommerce tech, retail tech, data integration, data automation, enterprise software and Software-as-a-Service (SaaS).
Ability to distill complex topics into value propositions, concepts, visuals, terms and phrases that resonate with the core buyer persona.
Experience developing positioning, messaging, and differentiation from the buyer’s perspective.
Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences.
Strong project management skills, including ability to own projects from start to finish.
The ability to work autonomously across internal stakeholders.
The ability to influence others and be a strong, consistent, and clear voice at the table.
Proven success working with product management to support product strategy, direction and launches.
A demonstrated history of partnering with sales to drive pipelines and increase win rates.
A sharp eye for detail and proven project management and operational skills
Preferred Qualifications
Bachelor's degree in marketing, product marketing, business administration or related field.
Experience in retail media or technical advertising. Experience at a digital marketing agency is a plus.
Knowledge of the e-commerce industry, B2B Commerce, B2C Commerce, Marketplaces, Dropship, Third Party (3P) retailing.
Knowledge of merchandising, ecommerce, and retail supply chain management.
Knowledge of networked, two-sided business models and data integration value propositions.
Experience working in product marketing roles at scaled tech companies.

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