Direct Marketing Manager

We are seeking a highly skilled Associate Marketing Manager to join our team on a contract basis to cover for our Marketing Manager's maternity leave.

The ideal candidate will have a strong background in multi-channel marketing, with experience in customer acquisition and lifecycle strategies.

They will play a crucial role in driving subscriber growth and engagement across various platforms.

• Execute lead generation marketing campaigns and evergreen efforts to drive the creation of new teams, streams, and subscribers.

• Implement paid digital and portfolio marketing strategies to drive subscriber acquisition.

• Maintain and optimize data-driven customer lifecycle journeys to retain customers and drive member signups across multiple channels.

• Collaborate with Product Marketing and B2B Brand Marketing teams to optimize product offerings and user journeys.

• Work closely with creative marketing and CRM teams to execute marketing campaigns effectively.

• Manage the curation, development, QA, and approval of brand newsletters.

• Leverage engaging content to increase website traffic and encourage user engagement and retention.

• Activate marketing deliverables with ad partners and Better Together partners to maximize synergistic initiatives.

• Support symphony events where relevant.

• Grow and engage with the B2C database to continue building the SportsEngine brand.

• Experience in creating and optimizing customer journeys and sales funnels.

• Ability to develop behavior-based marketing tactics that drive conversions and reduce churn.

• Understanding of omni-channel marketing best practices and tactics.

• Continual learning mindset to adapt to changes in business and product updates.

• Strong public speaking and presentation skills.

• Experience leveraging customer insights to drive strategy.

• Excellent planning, organizational, and project management skills.

• Exceptional written and verbal communication skills.

• Ability to manage priorities and balance departmental relationships effectively.

• 1+ year(s) of email marketing experience with strong brands, demonstrating success with implementing multiple acquisition and nurture campaign strategies.

• 1+ year(s) of digital marketing experience spanning paid social, paid search, and web application development to drive customer acquisition and engagement.

• Knowledge of industry email marketing regulations and best practices.

• Solid understanding of campaign lifecycles and audience segmentation.

• Experience with CRM software programs like Salesforce, Marketing Cloud, Drupal, WordPress, Intercom, or similar.

• Proactive, high-achieving self-starter with an adaptable, change-oriented mindset.

• Strong team player with the ability to foster relationships across multiple levels and functions.

• Bachelor's degree in Marketing or related field.

• Passion for sports and technology.