Marketing Manager

Marketing Manager (San Antonio, TX)Published On 11/29/2023Submit ResumeLocation: San Antonio, TXDepartment: MarketingReports to: Michael C MejiaXPEL, Inc. (Nasdaq: XPEL), a leading supplier of automotive paint protection films, window films, ceramic coatings, and commercial/residential flat glass film, is currently seeking a Marketing Manager.XPEL offers a casual, fast-paced environment in a growth-oriented company. We offer a very competitive "TOTAL REWARDS" package, including 401(k) matching contributions up to 4%, nearly 3 weeks of PTO, company-paid short and long-term disability, and a comprehensive health & wellness package.Summary We are seeking a motivated and experienced Marketing Manager to lead marketing initiatives for our non-automotive portfolios, including architectural, marine, bicycles, etc. The ideal candidate will be a seasoned professional with a proven track record of success in driving growth and engagement across a variety of channels.Core Duties* Develop and implement comprehensive marketing strategies that align with company goals, targeting different audience types. (I.e., architects, property managers, dealers, distributors, and end-consumers).* Coordinate cross-channel marketing campaigns across various platforms, optimizing performance based on channel-specific analytics.* Maintain and enhance XPEL's brand identity and positioning within the respective segment (i.e., marine, architectural, bicycle)* Create targeted marketing programs to engage and nurture relationships with existing customers and attract new customers.* Manage all online marketing activities in partnership with Digital Marketing Manager* Work closely with Sales, Product Development, and other departments to ensure that marketing strategies align with organizational objectives and market demands.* Measure and report the effectiveness of all marketing campaigns, using data to make informed adjustments as needed.* Responsible for managing the marketing budget efficiently, including forecasting and tracking of expenditures.* Conduct market analysis to identify opportunities and threats, adapting the marketing strategy accordingly.* Other duties as assigned by leadershipJob Requirements* 5-7 years of product/service/brand management experience. National/global level preferred.* Possess a proven ability to increase brand awareness among multiple target groups* Extensive strategy development experience* Ability to travel up to 15%* Prove track record of working across multiple departments and with outside partners* Experience in traditional and non-traditional communication formats* Strong digital experience. (web, social, advertising, influencers/ambassadors), as well as consumer digital strategy and tactical development* Exercise excellent judgment and make recommendations that balance the needs of key stakeholders.* Have a strong sense of urgency, integrity, and impeccable professionalism in representing the Brand and CompanyXPEL, Inc. is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
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