Sr. Marketing Manager, Zouk - Nightlife

Overview:

Summary Statement:

The Sr. Marketing Manager to lead the development and execution of strategic marketing initiatives for our world-class nightlife venues. The ideal candidate will possess a strong understanding of the nightlife industry, exceptional leadership skills, and a proven track record of success in driving attendance and revenue through innovative marketing strategies and campaign.

Job Duties:

Primary Job Duties: Includes but is not limited to:

• Develop and implement strategic marketing plans to drive attendance and revenue for zouk group portfolio
• Collaborate with internal teams and external partners to create compelling promotional campaigns, events, and activations that resonate with target audiences.
• Manage advertising budgets and allocate resources effectively to maximize ROI.
• Oversee the creation and distribution of marketing materials, including digital content, print collateral, and social media assets.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth and innovation.
• Build and maintain relationships with key stakeholders, including artists, promoters, vendors, and media partners.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to drive performance and achieve business objectives.
• Track and report on the effectiveness of marketing campaigns, using data-driven insights to optimize strategies and tactics.

Qualifications:

Qualifications: Includes but is not limited to:

• Ability to think critically and strategically, aligning marketing efforts with overall business goals and objectives to drive long-term success.
• A strong understanding of brand development and management, with the skills to maintain brand consistency, integrity, and resonance in the highly competitive nightlife market.
• Understanding of the nightlife and entertainment industry, staying abreast of current trends, competitor activities, and emerging technologies to stay ahead in the market.
• Creativity and innovation in developing unique marketing campaigns and experiences that differentiate Resorts World Las Vegas from competitors and captivate the target audience.
• Proficiency in planning and executing high-impact events, understanding the nuances of the nightlife industry and leveraging events to enhance brand visibility and engagement.
• In-depth knowledge of digital marketing channels, including social media, email marketing, online advertising, and the ability to leverage these platforms effectively to reach and engage target audiences.
• Competency in utilizing data analytics tools to measure marketing campaign performance, analyze customer behavior, and make informed decisions to optimize marketing strategies.
• The ability to establish and manage strategic partnerships with influencers, artists, and brands, enhancing the overall appeal and reach of nightlife offerings.
• Strong financial acumen to develop and manage marketing budgets effectively, ensuring optimal allocation of resources for maximum impact.
• Strong understanding of the Las Vegas nightlife scene and trends.
• Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
• Proficient in digital marketing tools and platforms, including social media, email marketing, and analytics.
• Creative thinker with the ability to conceptualize and implement innovative marketing campaigns.
• Proficiency in MS Office (Outlook, Word, Excel, PowerPoint), Adobe Professional, and internet browser software.
• Knowledge of print and print production process.
• Ability to work varied shifts, including nights, weekends and holidays.

Preferred:

• Bachelors Degree in in Marketing, Advertising, Communications or relevant field.
• Previous experience working in a large, luxury resort setting.

Minimum Education and Experience:

• At least 21 years of age.
• High School Diploma or equivalent.
• Minimum 3 years nightlife / day life marketing experience within hospitality or a related field.
• Minimum one year experience in a supervisor/manger role.

Certificates, Licenses, Regulations:

• Proof of eligibility to work in the United States
• Ability to obtain the following:
  • Alcohol Awareness Card
  • Nevada Gaming Registration