Digital Marketing Analyst

Are you passionate about or interested in learning how to leverage data to optimize Paid Search advertising on Google Ads and Microsoft Advertising? Do you love analyzing metrics and extracting insights to solve problems? Are you eager to build or enhance your skills in data-driven campaign management to help brands grow online? Do you feel energized or inspired to work with a team that is committed to being best-in-class experts in their field of Paid Media? If so, our Digital Marketing Analyst role may be the next step in building your digital marketing career.
How will you make a difference?
As a Digital Marketing Analyst, your role will center on work that is fast-paced and autonomous, set within a supportive team structure. You will have the opportunity to make a significant impact on the success of our clients by leveraging your analytical skills to help develop, manage, and optimize effective campaigns across search, shopping, display, and video channels. You will be responsible for the Paid Search accounts that you manage by directing and implementing all aspects of campaigns and optimization decisions that drive channel performance and results.
You will become a subject matter expert in marketing platforms including Google Ads, Microsoft Advertising, and Google Analytics, as well as our internal suite of proprietary tools to help our Analysts do their work efficiently. We invest in a structured, individually paced training regimen through which you will learn to create and manage Paid Search advertising campaigns for clients. We invest in you so you can deliver your best to our clients, who trust us to be an integral part of achieving their business goals through our partnership.
If you have strong analytical and critical thinking abilities, excel at using data to make strategic decisions and have a passion for delivering exceptional client service, you could be our next ROI'er!
What will you do?

• Partner with Paid Media Strategists to understand client business goals and synthesize holistic digital marketing strategy into a strategic plan for success on Paid Search campaigns
• Create campaigns across Google Ads and Microsoft Advertising designed to support overall client business goals, including targeting, budgeting, bid strategies, and ad copy and creative assets, and measurement tactics
• Analyze, assess, and diagnose the performance of campaigns regularly to stay apprised of trends and opportunities for optimizations
• Translate analytical insights from the data into ongoing recommendations and plans for revising the campaign strategy and performing regular account optimizations
• Communicate directly regularly with clients, both scheduled and ad hoc, on performance trends, updates and progress on tests and optimizations being done in campaigns, and plans and timelines for upcoming client work on client calls and meetings
• Continually perform optimizations across targeting, ad copy and creative assets, bidding, budgeting, and channel mix that directly improve account performance over time and drive client success
• Create and implement tests periodically in client accounts to gain learnings that evolve client channel strategy
• Perform other duties as assigned or as we learn your interests and strengths

This is a full-time role, eligible for full benefits.

Requirements:

• Bachelor’s degree in Business, Marketing, Economics, Supply Chain, Mathematics, Analytics, or a related field

Essential Qualifications:

• Strong data analysis skills
• Advanced Microsoft Excel skills and proficiency in PowerPoint
• Comfort working in a fast-paced, ever-changing environment
• Strong time management and organizational skills
• Effective communication skills, both internally and externally
• Passion for client service
• Desire to test and learn new tools, technologies, and approaches
• Embodies ROI’s core values and is willing to actively contribute to a collaborative team environment

This description is intended to describe the general nature and level of work of the job, not an exhaustive list.

About ROI Revolution

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values: Be the GoodEmbody a Growth MindsetPut Others First, and Relentlessly Pursue Excellence

If you thrive in a fast-paced, collaborative environment, you’ll love working with us!

Our Hybrid Workplace

At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members’ desire for flexibility.

To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days.

If you’re not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here!

Our Benefits

We see and respect our team members as individuals with unique needs and goals. We believe in a human-centric approach to help each person thrive personally and professionally.

Here are some of the resources and support we provide to our team members:

• Work-life integration supported by a hybrid work environment and core office hours.
• Thoughtfully designed workspace for collaboration, deep work, and downtime.
• 20 days of PTO with incremental increases as your ROI career progresses.
• 10 paid holidays.
• Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental).
• Paid disability and life insurance.
• Monthly education bonus.
• Training and mentorship programs designed for personal and professional growth.
• Team lunches twice per quarter.
• Quarterly team builders.
• Fully stocked kitchen and catered weekly lunch.
• Eco-friendly office with onsite gym and game room.

For more details visit our Careers page or ask your Talent Acquisition Specialist!

ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.