Marketing and Events Coordinator

Marketing and Events Coordinator - Columbia

The Post and Courier / Free Times

The Marketing and Events Coordinator supports business-to-consumer marketing and events and business-to-business marketing initiatives for The Post and Courier Columbia expansion and sister publication Free Times. This position is the boots on the ground to implement our company-wide marketing strategies as it relates to the Columbia market as well as events hosted by Free Times. The position's objective is to enhance the brand through events and marketing, lead community engagement, generate leads, grow revenue, and meet revenue objectives.

RESPONSIBILITIES:

• Strategize and execute paid social media campaigns to increase awareness and drive leads and conversions for digital subscribers, event marketing, and business-to-business for the advertising division
• Coordinate the distribution of content and create copy for ads across social media and the digital ad space based on the marketing strategy for select company accounts:
• Create social content cross-platform, respond to and engage with followers
• Assist newsroom in promotion of editorial content
• Create detailed targeting for audiences based on niche content
• Produce monthly reports on social growth for analysis to share with key stakeholders
• Increase engagement and traffic through social and digital outlets
• Work with agency to optimize paid ad campaigns for conversion
• Maintain and report on paid campaign status, including budget spend and results
• Interpret data from social media and digital campaigns to make strategic decisions and adjust positioning for future campaigns
• Lead the planning, coordination, and execution of marketing events in the local market
• Support in the planning and execution of Free Times events and contracted event partnerships
• Prioritize knowledge of emerging platforms to promote The Post and Courier Columbia / Free Times to current and new digital subscribers
• Use knowledge of social platforms to acquire and retain digital subscribers
• Write press releases on behalf of The Post and Courier for earned media opportunities
• Identify potential trade partnerships and manage existing trade partnerships
• Coordinate community sponsorships on behalf of P&C Columbia / Free Times
• Serve as primary point of contact for trade and other community partners to ensure that trade benefits P&C Columbia and Free Times receive are utilized well, including but not limited to signage, brand exposure, event tickets, contest opportunities, etc.
• Collaborate with graphic design resources to develop creative and marketing materials to be used in the Columbia market
• Support advertising department in Columbia as needed through collateral and/or proposal creation, prospect/lead generation, B2B engagement efforts, etc.
• Proactively stay ahead of industry best practices and trends through research, networking, training, and education
• Perform other duties as assigned

Requirements, minimum education level, and experience:

• BA in marketing communications or related field, or equivalent work experience
• 1-2 years of marketing, events, communications and/or sales experience
• Experience with social media content creation and editing
• Experience with social media marketing platforms and campaigns
• Experience with CRM and email marketing systems a plus
• Knowledge of photo editing platforms a plus