Associate director regional marketing
Bristol Myers Squibb Careers, San Francisco, CA, United States
Position Summary:
The Associate Director, Regional Marketing, is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved disease state education, promotional and patient programs. Regional Marketing will collaborate with other field-based professionals, within approved SOPs, including but not limited to RBDs, DBMs, Market Access Account Executives and MSLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the Director, Regional Marketing and be part of the US KarXT Marketing Team.
Geography to include CA, NV, OR, WA
Key Responsibilities:
Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Supporting the execution of approved Advisory Boards
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
Facilitate, participate in, and attend advisory boards, where appropriate
KOL Engagement (disease state or product, when appropriate) in assigned targeted accounts
Champion the brand, disease state and commercial strategy through meaningful engagement
Support disease state or product, when appropriate, conversations focused on key topics
Execute physician engagement activities in the field and at key congresses
Speaker Program Management & Engagement
Develop physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
Provide refresher and follow up training to speakers on approved speaker materials
Ensure appropriate and compliant execution of speaker programs
Monitor speaker performance at live and virtual programs
Provide field-based training to speakers on speaker programs when needed
Engage with assigned KOLs and solicit feedback, as necessary
Compliant Collaboration with other Field-based and Home Offices-Based Teams
Provide input and support in developing account plans for Sales
Provide field-based training support for Sales when needed
Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Work with the highest degree of professionalism and in accordance with the company's Code of Ethics and Business Conduct
Qualifications & Experience:
Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairs
Minimum 2 years of experience in Psychiatry
Marketing, Sales Management, and/or extensive launch experience strongly preferred
Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred
Proven ability to manage large geographical territory
Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals
Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
Clinical knowledge and aptitude in complex/competitive disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
Effective verbal and written communication skills and organizational abilities
Self-driven with strong organizational and planning skills. Able to determine effective approaches and take the appropriate action based on the available information consistent with the over-arching strategy
Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
Highly collaborative with the ability to manage multiple projects simultaneously
Willingness to try different and novel ways to deal with work challenges and opportunities.
Business travel, by air or car, is regularly required
Willingness to work evenings and select weekends is required
The starting compensation for this job is a range from $156,000 - $195,000, plus incentive cash and stock opportunities (based on eligibility).
The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed.
Final, individual compensation will be decided based on demonstrated experience.
Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit our BMS Career Site.
Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.