Marketing Director

Fort Clarke - Gainesville, FL

Full Time

You look out for our members, and we'll look out for you! At Florida Credit Union, we focus on improving the lives of our Florida neighbors. By identifying their financial needs and appropriate solutions, we try to help every one of our members live the life they love. If you join us, you'll enjoy a dynamic, collaborative work environment that offers ample training, great benefits and career advancement opportunities.

BECOME PART OF A TEAM DEDICATED TO SUPPORTING OUR COMMUNITY.

• Collaborative work environment
• Extensive training offered
• Exceptional benefits
• Career advancement opportunities

We are seeking a talented, motivated and dynamic marketing professional to join our marketing team as a VP Marketing. Reporting to the Marketing SVP, this role is ideal for an individual who is looking to help execute on the marketing growth strategy of a top credit union.

• Manage the promotional calendar and associated budget.
• Develop and execute content strategy that positions Florida Credit Union as a thought leader and builds brand awareness.
• Manage internal communications efforts
• Manage the credit union's public relations efforts, identify, and support sponsorships and events.
• Plan, coordinate and support firm-sponsored events, including management of event budget and expenses.
• Define product go-to-market strategy, including product positioning, messaging and channel selection.
• Develop and maintain strong relationships with external partners, including advertising agencies, media outlets, and community organizations.
• Remain up-to-date on regulations, industry trends, and best practices in marketing.

• Possess a bachelor's degree in marketing, public relations or a business-related field. MBA preferred
• 7+ years of experience in marketing
• Prior working knowledge and experience in a marketing and/or public relations role.
• Excellent communication and interpersonal skills.
• Driven desire for personal and professional growth.
• Bank or credit union experience a plus
• This is an on-site position.

• Driver's License