Marketing Manager
ViziRecruiter, Mankato, MN, United States
Introduction
At Senneca, we embrace the entrepreneurial spirit of the innovators that created our brands from traffic doors, to cold storage doors to fiberglass doors and beyond. We are committed to exceeding our customers’ expectations and to provide doors that offer safety and protection to our customers’ most important assets…people, products, capital investments and processes.
Overview We are searching for an experienced Marketing Manager at our Mankato, MN facility.
If you live and breathe marketing, we want to talk to you. You will be responsible for inbound marketing campaigns and associated programs. This is a hands-on role, where you are planning AND executing the programs.
Dedicated marketing associate that understands the Door Engineering products/solutions and is immersed in the products/customers. Understands product features, market data, applications, and customer value propositions (architects, dealers, and end-users). Enhances and organizes marketing tools for the sales team and supports tradeshow activities.
Hybrid work schedule
Flexible hours
Medical, dental, vision
401k with company match
3 weeks PTO
7 paid holidays in 2024
Career development and tuition assistance
Diverse, inclusive and welcoming culture
Responsibilities
Execute successful marketing campaigns and own their implementation from ideation to measurement tracking.
Produce valuable and engaging content for our website and blog that attracts and converts our target customers.
Lead/manage product launches and develop the associated materials and content required drive demand from channel partners and end users.
Develop strategies and tactics to get the word out about our brands/products and drive qualified traffic to our front door.
Prepare and monitor the marketing budget on a monthly basis and allocate funds wisely.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Analyze customer behavior and adjust email and advertising campaigns accordingly. Design web pages, brochures, logos, signs, books, annual reports, advertisements, and other communication materials.
Create these materials by hand or by using technology, including computer software programs. Adobe's Creative Suite—including Photoshop, Illustrator, and InDesign.
Supports buying group and distributor loyalty program activities
Serves as liaison with outside agencies on ongoing promotional campaigns.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Overall:
Execute successful marketing campaigns and own their implementation from ideation to measurement tracking.
Produce valuable and engaging content for our website, eblasts, and literature that attracts and converts our target customers.
Support product launches and develop the associated materials and content required to drive demand from channel partners and end users.
Develop strategies and tactics to get the word out about our brands/products and drive qualified traffic to our front door.
Working knowledge and stewardship of the marketing budget in order to allocate funds wisely.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Analyze customer behavior and adjust email and advertising campaigns accordingly.
Design web pages, brochures, logos, signs, books, annual reports, advertisements, and other communication materials.
Create these materials by hand or by using technology, including computer software programs such as Adobe's Creative Suite—including Photoshop, Illustrator, and InDesign.
Serve as liaison with outside agencies on ongoing promotional campaigns.
Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
Literature & Web Development:
Messaging creation for relevant target audience(s)
Case studies/white papers
Develop Product Hierarchy literature
Including emphasizing standard door offers
Launch/develop retrofit marketing program
Develop territory-specific literature targeting unique needs of each territory (e.g., hurricane, corrosion, energy snow, oil/gas)
Align web with literature and maintain updates on both vehicles
Point of Contact (POC) for Door Engineering website for larger-scale Senneca website development project
Explore SEO and cost of SEM (Search Engine Marketing)
Product Launch:
Support overall new product development and associated rollouts
Develop marketing for new products (e.g., thermal, hurricane, economy operators)
Measure impact through click-through/engagement rates on e-blasts, Google analytics, create UTM codes/URL, etc.
Specification Updates:
Manage product changes/updates in specifications
Maintain updates to the website
Marketing Resource Organization:
Organize and catalog literature database (Sharepoint)
Update Senneca Digital Catalog
Develop work instructions
Proactive Use Of CRM Data:
Optimize CRM data for marketing needs
Are we collecting needed datapoints?
Develop e-blasts and messaging
Literature updates and product launches to dealers, end users, architects, et Specification updates to architects
Measure impact through click-through/engagement rates on e-blasts, Google analytics, create UTM codes/URL, etc.
Market Data Development:
Develop quote vs. budget historical tracking (by product type)
Update, relaunch, and maintain Google Maps station data for use at tradeshows and rep travel
Door Engineering Academy (Training Center):
Market training events to dealers, architects, and end-users
Plan and coordinate training events
Tradeshow Coordination:
Coordinate tradeshow schedules and personnel
Coordinate materials, forms, supplies, shipping, etc.
Develop messaging, marketing, collateral, giveaways, etc.
Create system for measuring impact (e.g., leads, quotes, closure rate)
Local Community Engagement:
Assist with HR
Organize manufacturing tours and open houses
Participate in local recognition events and outreach
Requirements
BS degree in marketing or a related field
5-7 years related experience and/or training
Project management experience or certification
Working knowledge of Microsoft Office Suite, Adobe Suite, CRM systems (e.g.,
Salesforce, Infor EQ), e-blast clients (e.g., Act-On, Mailchimp), spec writing software (e.g., RIB SpecLink, Dodge, Construct Connect)
Experience with branding, digital marketing, competitive assessment, value proposition development, and marketing communication
Engaging customers through social media
Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
Experience in lead generation and nurturing the lead funnel
Strong analytical skills and data-driven thinking
Innovative and out-of-the-box thinking
Excellent interpersonal and communication skills
Highly organized with strong project management skills
Must be a self-starter and self-motivated with a strong work ethic
Strong team player
Commitment to company values
Able to work effectively across functions
Enjoys a high-energy, high expectations, results-oriented environment
Up to 15% travel
Physical demands:
While performing duties of the job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel objects or tools; reach with hands and arms; talk and hear. Employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by the job include close and distant vision, and the ability to adjust focus.
Work environment:
The work conditions usually take place in a clean, pleasant, and comfortable office setting. The noise level in the work environment is usually moderate.
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
Please no Third-party candidates or phone calls