Digital Marketing Specialist

BHI Energy is seeking a Digital Marketing Specialist for a long term contract assignment. As part of the B2B Digital Experience team you will work closely with B2B partners managing and delivering our HubSpot email marketing initiatives.
Summary:
This role has client-facing responsibilities including but not limited to technical consulting for lead generation, and email development, prospect journey, campaign workflows, data management, testing, client training and analytics reporting.

• Execute multiple digital marketing campaigns using HubSpot creating campaign workflows
• Collaborate and work with UX specialists, designers, project managers, QA specialists, and marketing consultants to ensure the delivery of highly effective email products to our partners
• Utilize strong attention to detail to create and optimize quality email projects based on best practices, web (ADA) and email (CAN-SPAN) compliance as well as internal development process standards and platform governance
• Give realistic estimates of work and deliver on those timelines
• Proactively identify, troubleshoot, and address issues as they arise
• Responsible for the improvement, governance, and maintenance of HubSpot processes by proactively gathering input from internal and external stakeholders and providing feedback and suggestions to management
• Maintain the drive to be passionate about delivering a customer experience that exceeds expectations
• Actively identify process improvement opportunities

Job Requirements

Education: B.A. or B.S. degree- bachelor's degree in related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.)

Must have at least 4+ years of experience.

• Experience in lead management systems (LMS), content management systems (CMS). Marketing Systems (Email) and CRMs (Salesforce)
• Expert in HubSpot Marketing
• Expert managing and creating digital marketing campaigns; email campaigns workflows, reporting dashboards.
• Deep knowledge of the email channel and digital analytics best practices
• Passion for digital marketing with understanding of HTML, CSS and other Adobe CS
• Certified HubSpot Inbound a plus
• Have strong communication skills, excellent attention to detail, be well-organized and able to handle multiple projects simultaneously with a tenacious belief in hitting deadlines and meeting commitments.
• Demonstrate analytical thinking and independent management skills
• Proficiency in blogging platforms and/or content management skills