UNIV-Communications and Marketing Director, College of Nursing

Job Description Summary

To develop greater awareness, understanding and support for MUSC College of Nursing's mission and programs among current and prospective audiences by serving all CON departments as a communications/marketing director, graphic designer, publications manager, and social media generator. This position reports directly to the Dean of the College of Nursing and works collaboratively with MUSC communications, development, marketing and design teams. Member will actively work in teams across the college including student services, IT, recruiting, philanthropy and others.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type

Classified

Cost Center

CCCON Office Of The Dean

Pay Rate Type

Salary

Pay Grade

University-06

Pay Range
Scheduled Weekly Hours

40

Work Shift
Job Description
Responsibilities include: Developing strategies to provide and increase the public's awareness of the College of Nursing's programs, priorities, and happenings inclusive of faculty, staff, student, and alumni as these pertain to the vision and mission and which are in alignment with the MUSC; Developing and disseminating news releases through traditional and social media communications/platforms; Identifying opportunities to proactively and strategically position CON among local, regional, national and trade media; Responding to media requests for information and facilitating media interviews with administrators and/or faculty; Serving as managing editor of major college publications including supervising the production of each issue, facilitating and coordinating production meetings, and working with editorial writers and photographers; Directing and developing graphics for CON magazines, brochures, program recruitment materials, communications from the office of the dean, booklets and development materials; Managing marketing and advertising functions; Creating graphic designs to complement faculty manuscripts scheduled for publication; Collaborating with various MUSC communication and marketing departments.
Job Responsibilities:

Communications/Marketing - In collaboration with the Dean, and other departments within the college, responsible for drafting/writing, developing and disseminating all College of Nursing internal and external print, electronic web-based content and communications, including the use of social media. Monitors, creates, and updates communications and marketing awareness messaging/materials to key audiences externally and internally. Collaborates with the CON Videographer in developing video communications. 35%

Graphic Design - Produces print and digital collateral in support of the branding, marketing and communication platforms for the MUSC College of Nursing. Specifically, this position entails conceptualizing and designing graphic solutions for print and digital that maintains consistency in visual branding. Role involves all technical aspects of production, including laying out copy, photos and images using Adobe InDesign software, production of charts and graphics in Illustrator, photo selection and editing in Photoshop, and other industry-standard software. 25%

Manages CON's external publications and print materials. 20%

Manages, uses, and provides oversight the College of Nursing Social Media accounts to ensure they are in alignment with MUSC brand standards. 15%

Responsible for developing an annual budget and communication plan for CON communications. 5%

Additional Job Description
Minimum Requirements

A bachelor's degree and two years relevant program experience.

Preferred:

• Bachelor's degree and 3 years or more experience in communications, public relations, or marketing.

• Experience in writing, editing, and understanding AP style and graphic design.

• Self-motivated and directed, detail-oriented professional who possess strong creative skills and organizational skills with the ability to work effectively in an independent and interdependent setting.

• Have the ability to think strategically and interact professionally to develop relationships with a diverse range of constituencies.

• Able to handle multiple projects under tight deadlines and to be able to work well in a complex organization.

• Extensive knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop) for printing and web graphics is preferred.

• Knowledge of graphic design, layout and printing processes, as well as techniques of graphic arts applicable to magazine publications and web is essential.

• Well versed in use of current social media platforms

• Prior experience in writing professional communications

Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

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