Product Marketing Manager

Job Description
Position Summary
We are seeking a talented and driven Product Management professional to join a winning team working with market leading products in the orthopedic medical device industry!
Product Managers are responsible for assisting to develop and implement marketing plans relating to a group of product lines, including developing materials and following processes required for product launches, product line maintenance, promotions and messaging, production planning, and field sales tools. Product Managers are technical experts in their product lines.
The primary role of this Product Manager will be focused on the strategic growth and development of our Knee and Lower Extremities Bracing platform. With many new products and programs launching, this is a good opportunity to apply knowledge and learn the professional launch process and meet the professional sales team.
Product development
Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
Utilizes market research to properly inform strategy for product commercialization
Develops business cases and presents to senior leadership team
Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force
Product line management and strategy
Acts as subject matter and product expert for the assigned product in the Knee/Lower Extremities Portfolio
Supports program development initiatives by providing insights related to VOC and market trends
Collaborate with sales teams to define customers needs and workflows
Leverage data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical (i.e. Osteoarthritis, ACL Injury) trends
Develops and manages relationships with KOLs
Provides monthly product forecasts to operations to support inventory planning
Assists in annual strategic planning process
Promotions and channel support
Own the development and execution of a multi-segment spine marketing strategy
Develops and executes annual marketing plans to meet revenue growth expectations
Utilizes various communication channels to promote, position, and message to all customer stakeholders
Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio
Develops sales support tools in collaboration with sales operations team
Assess market and competitive landscape to inform strategic planning process
Supports sales training team to educate new sales representatives on the assigned product portfolio
Works cross-functionally with other business units to promote comprehensive continuum of care
Works closely with 3rd party marketing agencies to develop new messaging strategies and conduct market research
Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
Maintains list pricing and field discount guidelines
Attends and supports industry events
Other
Special projects, such as researching trends, developing reports, and other projects as required from time to time.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experience
Minimum of 4+ years of marketing and/or sales experience medical device, orthopedics, or a related field
Education
Bachelor’s degree required, preferably in a business, marketing or other related discipline
MBA preferred
General Skills/Competencies/Specialized Knowledge
Demonstrated critical/analytical thinking ability.
Demonstrated ability to develop and execute a business/franchise strategy
Familiarity with managing a product P&L
Excellent verbal, written and presentation skills
Ability to multi-task and meet given deadlines
Ability to work collaboratively in a cross-functional team environment
Ability to understand and adapt to complex business processes and procedures
Familiarity with executing new product launches
Proficiency in Microsoft Office (Excel, Word & PowerPoint)
Travel
Must be able to travel up to 30% of the time; both domestic and international travel is required.
Typical work-related travel assignments range 1-3 days, and as such overnight, out-of-town stays are required.
Work Environment and Physical Demands
Typical office environment. Minimal risk
Standard Physical Demands.
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
About Enovis
Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit
EOE AA M/F/VET/Disability Statement
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws.

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