Director of Marketing

This position is designed to help manage, coordinate, and execute all details and aspects related to holistic marketing initiatives. This includes the hotel's digital sales including but not limited to online presence on brand and vanity websites, third party sites, as well as social media channels such as Facebook, Instagram and possibly TikTok. The Director of Marketing assures that all marketing materials, both in print and digital form, meet the branding standards of Downright and provide uniform messaging and branding supporting the hotel, services and target consumer. The Director of Marketing is responsible for all B2B and B2C marketing initiatives, identifying and negotiating key partnership agreements, the ideation and execution of brand aligned programming/activations and annual media planning. The objective is to achieve the budgeted financial business plan through planned marketing initiatives across all segments and channels.

Maintains and refines brand-voice across all marketing channels. Plans, drafts, and develops organic content to use across all social media channels for the hotel, F&B outlets, and events based on hotel needs and seasonality. This includes photography, video, and written content. Writes and publishes regular, engaging content, compelling social campaigns, posts, and other content across Facebook, Instagram, and TikTok. Manages monthly content calendar with assistance from Corporate Marketing and Public Relations team (PR)-as needed. Oversees and manages all third party marketing related agencies to include (but not limited to) public relations, digital, social media, creative agencies, etc. Identifies brand aligned partnerships, negotiates agreements and supports overall execution. Maintains updated knowledge of market trends and competitive set to inform adjustments in strategy. Curates a comprehensive calendar of programming and supporting activations which includes ideation, cost analysis, intended financial ROI and marketing planning. Drafts annual marketing and media plans supported by assumed budgeted expenses based on seasonal and budgetary needs. Ensure the relevant third party agencies develop and execute succinct annual strategy plans with qualified KPI targets. Manages paid social marketing development, strategy, execution, and reporting, using existing marketing AD budget. Collaborates with direct sales and revenue teams to identify need periods and deploy marketing strategies to drive occupancy. Works with PR team to manage inquiries from the public, the press, and related organizations. Works alongside PR team to manage on-site media and influencer stays, to curate The Downright brand experience. Builds and fosters relationships with influencers that support The Downright brand. Develops and maintains relationships with local community, businesses, and organizations to generate marketing opportunities. Tracks, analyzes, and reports all media coverage for hotel and restaurant outlets on a monthly basis. Organizes and executes individual site visits and group FAM press trips including itineraries and travel schedules. Works with website agency to update and maintain website information (incl. new menus, upcoming events, special packages, amenity changes, etc.). Plans, drafts, and executes email campaigns, including reporting on KPIs (e.g., clicks; CTR; revenue; room nights). Proactively monitors, engages, and communicates with our audience, responding to comments, reviews, complaints, inquiries, and concerns in a timely manner. Identifies new social media opportunities and maximizes existing opportunities. Maintains weekly and monthly reporting on all marketing activities. Supports hotel team with on-site promotions and events: This may include nights and weekends (photography, coverage). Assists with coordination and execution of repeat and one-off events. Develops, plans, and executes monthly, quarterly, and holiday promotional photo shoots and ad hoc promotional campaigns. Other duties from time to time as assigned by the General Manager, Director of Sales and hotel's PR company. Supports any crisis management related needs.

Pay Range: $124,159 - $186,238 per year depending on experience