Associate Director Patient Marketing, Retention
Sanofi, Cambridge, MA, United States
Job Title: Associate Director Patient Marketing, Retention
Job Location: Cambridge, MA
About the job
Sanofi Rare Diseases are on a mission to modernize a successful 30+ year rare disease business model so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. The model we are deploying is not only new to Sanofi, but new to our pharma peers. Success of this mission will mean modernizing so we can make faster decisions closer to the customers we serve. Additionally, the Patient Engagement Marketer, Retention will play a critical role in maintaining Sanofi's leadership in and commitment to Rare Disease, driving Sanofi towards our mission of delivering a personalized, optimized patient experience and improving patient outcomes. Each marketer will work closely within our GTM models.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main responsibilities:
Create tailored and actionable omnichannel customer retention strategies.
Create a robust and holistic view of the customer journey, including stakeholder mapping and influence network, with specific focus on retention.
Senior level interactions are frequent, as well as making key brand decisions.
Understand patient unmet needs regarding engagement, specifically around retention.
Determine critical moments/barriers in the patient journey and aim content at overcoming those barriers, driving better retention.
Work closely with PSS to understand the patient journey and points of opportunity.
Design a hyper-personalized modular content plan, including channel mix, that is unique, relevant, unified, and customized for target audiences focused on retention.
Establish clear objectives and metrics to measure total customer value and partner with analytics teams to track KPIs, performance analytics, and ROI by channel.
Contribute to development of supporting materials to accompany patient support services programs.
About you
3+ years of relevant healthcare or pharmaceutical industry experience.
Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles.
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Experience working in large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
Demonstrated expertise in patient experience.
Digital-forward mindset.
Bachelor's in marketing, business, technology, or life sciences.
Ability to travel 25% within the US.
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.