Director, Product Marketing - Hybrid

Director, Product Marketing - Hybrid
Location:
San Francisco, CA
About BigCommerce:
BigCommerce's mission is to help merchants sell more at every stage of growth, from small growing businesses, to mid-market brands and large enterprises. As an industry-leading ecommerce platform, BigCommerce has earned recognition for its powerful performance, rapid growth, unique workplace culture and commitment to the community. We are passionate about growing our employee's careers and providing them an incredible and meaningful experience that gives them the opportunity to do the best work of their careers.
Responsibilities:
Market Intelligence : Dive deep into market research to uncover the needs and preferences of our target audience. Analyze demographics, behaviors, trends, and competitors to shape our product strategy
Product Positioning and Messaging : Develop innovative positioning strategies to set our products apart from the competition and create compelling messaging that resonates with our audience
Go-to-Market Strategy : Collaborate with the marketing team to craft and execute dynamic go-to-market strategies. You'll determine the best channels, pricing strategies, and promotional tactics for successful product launches
Impact & Effectiveness : Define and report on the impact and measurement of product marketing initiatives
Cross-functional Collaboration : Work hand-in-hand with product development, sales, and marketing teams to ensure seamless alignment and cohesive strategies
Sales Enablement : Equip our sales teams with the tools, training, and collateral they need to excel. Create impactful sales presentations, product guides, and competitive analyses
Customer Feedback and Insights : Gather and analyze customer feedback to inform future product development and marketing strategies. Use data to gain insights into user behavior and preferences
Product Lifecycle Management : Monitor product performance throughout its lifecycle. Identify growth opportunities and adjust marketing strategies to maximize product success
Thought Leadership : Act as the primary thought leader for the platform, including speaking engagements and content creation (white papers, product briefs, technology write-ups) that support the buyer's journey
Competitive Intelligence : Understand the competitive landscape, be an expert on our competition and how they are positioned and priced
Team Leadership : Lead and inspire a small team of product marketing managers
Requirements:
10-12+ years' experience in hands-on product marketing roles
Outstanding communication skills and extraordinary writing ability
Proven track record of successfully launching SaaS platform products
Strong ROI-tracking skills
Ability to build and lead high performing product marketing teams
Strategic thinking combined with tactical execution
Deep understanding of customer needs and product scenarios
Market research and competitive intelligence skills
Strong executive communication and storytelling skills
About BigCommerce:
Learn more about the BigCommerce team, culture, and benefits at

J-18808-Ljbffr