Marketing and Communications Social Media Student Assistant

Position Recruitment Information

Marketing and Communications Social Media Student Assistant

Non Federal Work Study/La Verne Work

Regular

Natalie Goss

2

Position Summary Information for Announcement

Embark on an exciting journey with the University of La Verne, where your career aspirations come to life in a vibrant and welcoming environment. Established in 1891, our diverse and inclusive community is more than just a university-it's a home for passionate individuals like you.

At the University of La Verne, we embody four core values that set us apart-Ethical Reasoning, Diversity and Inclusivity, Lifelong Learning, and Civic and Community Engagement. If you're fueled by these principles and are eager to make a meaningful impact, your journey begins here.

With a rich history spanning 132 years, the University of La Verne boasts a global Leo Family of 89,000+ accomplished alumni. As the #1 private university in California for social mobility according to U.S. News and World Report 2024, and recently recognized as the 33rd Best U.S. College by the Wall Street Journal 2024, we take pride in our commitment to excellence in education.

Join us in shaping the future, where your passion meets purpose. Come be part of something extraordinary and apply today!

The University supports a diverse and inclusive environment where students recognize and benefit from the life experiences and viewpoints of other students, faculty, and staff. Diversity is an active and intentional practice that supports difference and multiplicity to expand knowledge, educate capable citizens, develop the whole person, and serve our local and global communities. Promoting and sustaining diversity is a commitment to educational quality and the creation of positive, respectful learning communities.

The Marketing and Communications Social Media Student Assistant has a passion for social media like no other. This role is responsible for producing and implementing successful multimedia storytelling campaigns, developing engaging and timely original content, and creating and executing effective social media and communication campaigns. The social media student assistant will work closely with marketing, recruitment, leadership, and partners to tell captivating multimedia stories to enhance the University of La Verne's reputation and visibility online. The social media student assistant isn't afraid to propose new ideas and concepts for social media content to push La Verne's social media identity into a new era.

• Create, edit, and publish dynamic written, graphic, and video content that promotes audience interaction, increases audience presence, and encourages audience participation.
• Collaborate alongside academic units, campus partners, and students to develop content and posting recommendations for social media channels highlighting students, student activities, and events to engage undergraduate and graduate students. Create innovative digital campaigns and content that reflect the voice and goals of the University and align with overall strategies.
• Develop engaging written and visual content for digital platforms, including news articles, social media posts, emails, and other digital or print media. Propose new ideas and concepts for social media content.
• Manage social media channels, including Facebook, LinkedIn, X, and other relevant platforms.
• Assist in the development of social media strategy and creating original content for university social media platforms (Facebook, Instagram, X, LinkedIn, TikTok), including scheduling, collaborating with other accounts, and social media listening.
• Collaborate with the creative services department and other university units to create visually appealing graphics and video for social media and other digital platforms to support university branding and messaging.
• Assist with university publicity and promotions or outreach activities and events.
• Identify ideal student influencers and recruit students to participate in social media posts.
• Research industry trends and competitor activities, providing insights to enhance the organization's digital presence.
• Stay current on best practices in digital marketing including, social media marketing, digital and video advertising, email marketing, mobile promotion, and emerging marketing technologies.
• Measure and monitor MarComm's engagement rates/effectiveness across social media platforms. Track and analyze audience information, traffic, and demographics, and report success of social media projects.
• Assist team with research and utilize analytical tools to improve social media and digital marketing engagement, efforts, and success, and provide regular related reports as needed.
• Other tasks assigned by staff within the Office of Strategic Marketing and Communications.

• Bachelor's degree in progress in communications and marketing.
• Proficient with social media marketing, such as Facebook, Instagram LinkedIn, and X.
• Experience using Adobe Photoshop, InDesign, Canva, or other software used for graphic design and/or multimedia production.
• Excellent communication skills, both verbal and written.
• Knowledge of Microsoft Office Suite, Office 365, Google Apps, and similar cloud-based platforms.
• Ability to take initiative and work independently.
• Demonstrated ability to manage mutliple projects and meet respective deadlines.
• Must be a current University of La Verne student

• Knowledge of video editing, videography, and/or photography, and/or graphic/web design, especially within the context of social media.
• Experience with social media planning tools, such as Hootsuite, Buffer, and AgoraPulse.

Employees are eligible for the following benefits:

One hour of Paid Sick Leave for every 30 hours worked, with a maximum accrual of 24 hours of Paid Sick Leave per year and capped at 48 hours.

University of La Verne Defined Contribution Retirement Plan - can contribute employee voluntary contributions, excluding wages derived from federal work study funds.

In accordance with the Affordable Care Act (ACA), employees who work an average of 30 or more hours per week, will be eligible for medical coverage through the University of La Verne.

Covered under the University of La Verne Workers Compensation Insurance.

Hiring Pay Rate

$16.00

Posting Detail Information

SE

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