Senior Digital Marketing Manager - Web Channel Optimization & User Experience

The Senior Digital Marketing Manager - Web Channel Optimization & User Experience for Leica Biosystems is responsible for developing and implementing effective digital marketing strategies that enhance our web experience, optimize conversion and drive lead generation. This role will lead online experience initiatives, manage our website feature roadmap, and execute online marketing campaigns. This is a hands-on position where you will be responsible for web channel strategy, web marketing technology, and leveraging conversion rate optimization (CRO) techniques to drive demand generation through the web channel. You will also work closely with the other Digital Marketing team members to develop and execute inbound marketing campaigns, content marketing initiatives, and paid advertising strategies. You will work with Regional Digital marketers to optimize pay-per-click (PPC) advertising campaigns across various platforms (Google Ads, Bing Ads, etc.) to drive targeted traffic. You will also identify and evaluate new digital marketing opportunities, including emerging platforms and generative AI technologies.This position is part of the Digital Marketing & eCommerce team located in Deer Park, IL and will be a hybrid role. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.You will be a part of the Digital Marketing team and report to the Sr. Director of Digital Marketing & eCommerce, responsible for developing and implementing comprehensive digital marketing strategies focused on Website Customer experience, lead generation, website analytics and conversion optimization. If you thrive in a fast paced role and want to work to build a world-class digital marketing organization—read on.In this role, you will have the opportunity to:Drive the web experience strategy and develop the feature roadmap to ensure an optimal customer journey across all digital touchpoints.Develop and execute inbound marketing campaigns to attract, engage, and convert leads via the website.Implement conversion rate optimization (CRO) techniques to improve website performance and increase conversion rates.Apply user experience (UX) techniques and User-Centered Design best practices to enhance the overall website experience and drive user engagement.Utilize marketing technology tools to automate and optimize lead generation processes, integrating with Salesforce or other CRM platforms.

The essential requirements of the job include

Proven experience in developing and implementing web experience strategies with a focus on improving customer experience & user engagement.Demonstrated experience in SEO, SEM, inbound marketing, and CRO techniques to increase lead generation through the website.Proficiency in marketing technologies and utilizing Salesforce or other CRM platforms for lead management.Familiarity with agile web development processes, using tools like Jira, to ensure efficient project management and timely delivery.Bachelor's degree in marketing, business, or a related field. Additional certifications in digital marketing are a plus.

It would be a plus if you also possess previous experience in

Experience in analyzing website traffic, user behavior, and conversion data using web analytics tools.Proficiency in using Content management systems (CMS) to edit/create pages, edit HTML/CSS or work closely with web developers when required.Familiarity with key digital marketing areas: Email marketing, SEO, SEM, marketing automation, A/B testing, content management systems (CMS) and localization
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