Social Media and Content Coordinator

Job Type
Full-time
Description
Why is this a great job? (From the hiring manager) "This opportunity is perfect for someone who wants to use their skills to craft engaging content that captures attention, drives engagement, and ultimately makes Louisiana a better and healthier place. LPHI is committed to your success, and we value and embrace innovation, creativity, and inclusivity and the benefits are hard to beat."
POSITION DETAILS
Job Title

Social Media & Content Coordinator

Salary

$45,000 - $50,000 (Salary is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons)

Work Schedule

40-hour work week

• LPHI offers traditional (M-F, 8 am-5 pm), flexible (for example, M-F 10 am-7pm), and compressed work schedules (for example, M-Th 8 am-7 pm).
• Occasionally, weekend and nighttime events are expected to be attended to capture timely and engaging marketing content.
• Schedule details and adjustments to be finalized between employee and manager.

Location: This is a Louisiana-based, hybrid position.

• Overnight travel occasionally required (
• LPHI maintains an office in New Orleans if the employee prefers to be full-time in-office
• Employee must reside in Louisiana during the time of employment

Team

Communications

Reports To: Senior Communications Manager
Supervises: N/A
Primary Relationships

The Social Media & Content Coordinator will work with the Communications Director, Senior Communications Manager, LPHI Leadership, Regional Managers and Goal Area Leads

Benefits:

• LPHI contributes 7% of pre-tax salary to employee 401k per pay period regardless of employee contribution, after six continuous months of employment
• 100% paid premiums for employee health (HMO plan)dental, and term life insurance beginning on the first day of the month, on or following one month of full-time employment
• 100% paid Employee Assistance Program
• 100% paid parking at 601 Tchoupitoulas Parking Garage
• Traditional, flexible, or compressed work schedules
• Resources committed to professional development
• Holidays, Vacation and Sick Days:
• 15+ paid holidays per year that includes Thanksgiving Break (Wednesday-Friday) and Winter Break (Christmas Eve - January 2)
• 10 vacation days accrued per year, years 0-2
• 15 vacation days accrued per year, years 3-5
• 20 vacation days accrued per year, year 6+
• 3 personal days
• 1 floating holiday (employee's choice)
• 12 sick days

Funding Source: 90% Louisiana Campaign for Tobacco-Free Living, 10% LPHI
ABOUT THE POSITION

The Social Media & Content Coordinator is responsible for crafting stories and developing content in words and visuals to promote LPHI's impact and illustrate how we deliver on our mission to ensure that everyone has fair and just opportunities to be healthy and well.

Primary Duties and Responsibilities

• Coordinate an integrated content strategy for multiple brands across multiple social media channels and websites to ensure overall communications goals are being reached.
• Research, write, and produce compelling marketing content for a variety of formats including impact stories, partner profiles, newsletters, social media posts, fact sheets, infographics, and video scripts for both internal and external communications while maintaining brand or sub-brand guidelines.
• Create and maintain a content calendar for all social channels and websites with key focuses on education, brand marketing, and impact stories. Prioritizing content that creates connection and conversation.
• Review digital marketing analytics to create reports that inform digital marketing strategy, track return on investment, and bring new ideas and trends to the Communications team.
• Create and maintain reporting on social media and website performance to provide actionable insights on trends, algorithms, and changes.
• Track social media and website trends, best practices, platform changes and developments, hashtags, and functionalities
• Secure content review and approval with internal and external project leaders.
• Performs other related duties as required.

ABOUT YOU
Position Requirements

• Undergraduate degree in marketing, journalism, or related field
• 2-3 years of experience coordinating and developing original content for multiple social media accounts and websites
• Experience with social media analytics reporting, comment moderation, paid and organic posting strategies, and utilizing scheduling platforms
• Excellent writing and proofreading skills, with the ability to write concisely in a variety of voices across platforms in both long-form and short-form styles
• Experience with visual storytelling through video and photo editing tools
• High levels of creativity, organization, follow-through, and collaboration
• Proficiency on PC platform, including Microsoft Suite
• Strong commitment to LPHI's mission and values

Skills, Knowledge, and Abilities

• Strong creative content idea generation and execution skills with an emphasis on engagement and innovation
• Ability to work successfully as part of a team and independently in a fast-paced environment.
• Analytical skills and ability to use logic to formulate solutions to problems.
• Ability to build strong relationships and work collaboratively with cross-functional department and external partners.
• Ability to translate technical jargon and concepts into copy that is interesting and accessible to all target audiences
• Ability to anticipate and proactively manage challenges
• Ability to manage multiple responsibilities and prioritize appropriately
• Working knowledge of virtual meeting platforms, including Microsoft Teams and Zoom

ABOUT US

The Louisiana Public Health Institute (LPHI) is a statewide, non-profit organization that has been promoting the health and well-being of Louisianians since 1997. Our 100+ employees work alongside 500+ partner organizations at the local, state, and national levels to leverage our broad expertise in public health to achieve our mission of ensuring that everyone has fair and just opportunities to be healthy and well.

Our strategic plan priority areas include Racial Justice and Health Equity, Partnerships and Collaboration, A Healthier Louisiana, and A Thriving Organization. To learn more, visit lphi.org.

Salary Description

$45,000 - $50,000