Shaw Floors Marketing Coordinator

Job Title

Shaw Floors Marketing Coordinator

Position Overview

The Marketing Coordinator for Shaw Floors is the marketing department’s front-line communication to our sales team and customers . The individual in this role is a daptable to a wide range of internal and external customer issues , organized, able to multi-task, and possesses strong time management skills with an ability to meet deadlines .

Responsibilities

Serve as a primary point of contact for the sales team, answering questions, providing timely and accurate information on marketing campaigns, promotions, and product launches.

Collaborate with the sales team to understand their needs and develop effective communication materials to support their efforts.

Assist in the creation and distribution of sales enablement tools such as product guides, brochures, and presentations.

Coordinate and assist in the planning and execution of customer events, including trade shows and product demonstrations.

Collaborate with the sales team to ensure seamless coordination and execution of events, including logistics , booth setup, promotional materials, and post-event follow-up.

Develop compelling marketing collateral, including sales sheets, catalogs, flyers, and other promotional materials, to support sales and customer needs.

Ensure consistency in branding, messaging, and visual identity across all marketing materials.

Coordinate and maintain Showpad , Google Drive, Widen and/or other designated databases with product, marketing, project and technical information

Organize and manage a library of photography and other digital assets, ensuring easy accessibility for internal stakeholders.

Maintain a database of approved images and ensure compliance with copyright and usage rights.

Conduct market research to identify industry trends, competitive analysis, and customer insights to inform marketing strategies and campaigns.

Analyze marketing data and metrics to evaluate the effectiveness of campaigns and provide recommendations for improvement.

Stay updated on the latest marketing tools, techniques, and best practices to continually enhance marketing efforts.

Work closely with the Marketing team on execution of projects as assigned.

Participate in sales and marketing events as requested

Qualifications

Bachelor's degree in Marketing, Business, or a related field or equivalent experience.

Strong written and verbal communication skills.

Excellent organizational and project management abilities.

Proficiency in graphic design software and tools (e.g., Adobe Creative Suite).

Familiarity with digital asset management systems.

Knowledge of marketing principles and best practices.

Ability to work collaboratively in a cross-functional team environment.

Detail-oriented with a strong focus on delivering high-quality work.

Ability to multitask and prioritize tasks effectively.

Competencies

Build Customer Satisfaction

Initiate Action

Adapt & Change

Execute Action Plan

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit .

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