Senior Manager, Digital Marketing

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
As a division of UMG, Verve Label Group is comprised of some of the greatest global label partner imprints in jazz, classical, indie-pop, and beyond including Verve Records, impulse!, Verve Forecast, Decca Records, Deutsche Grammophon, and more. VLG is home to a diverse roster of artists including multi-GRAMMY® winner Jon Batiste, 2023 GRAMMY® Best New Artist Samara Joy, as well as Kurt Vile, Sarah Kinsley, Cody Fry, Andrea Bocelli, Madison Cunningham, and many more. VLG is also home to iconic legacy artists such as Ella Fitzgerald, Nina Simone, Louis Armstrong, Billie Holiday, and more.
How we LEAD:
Verve Label Group is seeking a Senior Manager, Digital Marketing. This individual will serve as a team member across a diverse roster of global artists. They will oversee and be responsible for day-to-day digital marketing campaigns and strategies.
How you'll CREATE:

• Work closely with artists, managers, and key label executives to build trusting relationships and showcase your proactive and powerful digital marketing ideas.
• Use your relationships to collaborate with social partners (like TikTok, Instagram, Discord, Facebook, Snapchat, YouTube, etc.) to implement exciting new online content that grows audience and drives engagement for our artists and their music/music-related products.
• Provide ideas for websites, contests, and media promotions to maximize artist visibility online, with measured KPIs that validate the success of each campaign.
• Build, maintain and assess ongoing relationships with social and digital media partners, including cultural influencers.
• Identify, develop, and drive new technology experiences that lead to creative online campaigns (e.g. web & mobile app builds, web3 integrations, metaverse campaigns, AR/VR, livestreams, etc.)
• Be a creative visionary, driving progressive digital campaigns and inspiring innovation across a small, but extremely passionate team.
• Communicate and work collaboratively across VLG departments including Marketing, Sales, Press, A&R, Finance, and Production.
• Conceive, budget, and effectively execute visual content creation for organic social channels in addition to paid media campaigns with in-house Media Planner/Buyers.
• Schedule and publish social content across owned media and controlled social channels including TikTok, Instagram, Facebook, Twitter, Snapchat, YouTube, Tumblr, and others when needed. In event driven instances, execute in live time.
• Develop creative assets where needed (images, video edits, animations, GIFs, etc.)
• Other responsibilities and duties as assigned.

Bring your VIBE:

• At least 4-5 years of experience in music marketing, ideally working at a record label or music distribution company.
• Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs. Existing relationships with digital platforms & online partners and brands are a plus.
• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results.
• Not afraid of a challenge or working with big personalities and multiple teams.
• Must be flexible and adaptable; no task is too small.
• Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.
• Knowledge of standard office programs including Microsoft Word, Excel, PowerPoint and Outlook or the equivalent Mac office programs.
• Experience working in the Adobe Creative Suite (Photoshop and Premiere or Final Cut) in addition to mobile editing software for videos, GIFs, and static visuals.
• Experience with digital marketing analytics tools and streaming / music consumption tools
• Strong leadership skills.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

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Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$45,022-$86,690

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.