Product Marketing Manager, Avigilon Alta Cloud
Motorola Solutions, Chicago, IL, United States
Company Overview
At Motorola Solutions, we’re guided by a shared purpose – helping people be their best in the moments that matter – and we’re living up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer - safer communities, safer schools, safer hospitals, safer businesses – safer everywhere. We’re building integrated technologies that help protect people, property and places. We’re connecting public safety agencies and enterprises – enabling the collaboration that’s critical for a more proactive approach to safety and security. We’re committed to solving for safer every day because the work we do here matters.
Department Overview
Motorola Solutions’ Video Security and Access Control (VS&A) group provides physical security solutions that are used by government and commercial customers around the world. From educational and healthcare to financial, retail, and government agencies, organizations depend on VS&A solutions for safety and security.
Job Description
This position can be remote anywhere in the USA
Motorola Solutions is looking for a Product Marketing Manager to help grow our cloud-native Avigilon Alta access control offering within the VS&A portfolio. The Avigilon Alta cloud-native access control solution is a fast, flexible and future-proof system with mobile-first technology that helps customers enhance security and improve awareness with intuitive software, modern readers, and innovative features.
Who you are:
You are a creative storyteller with excellent communication skills that span writing, speaking and presenting.
You are curious. You ask questions and are open to learning new technologies, new audiences and new markets.
You possess the humility to admit mistakes, and the ability to learn from them and move forward.
You can take complex products or features and distill them into clear, concise, value-focused messages.
You have the talent to create compelling and exciting messages to differentiate your product in the market.
You are organized, with excellent follow-up skills, and can take ownership of projects and see them to completion.
You thrive in cross-functional environments and can build relationships across teams to drive the greatest impact.
You can creatively problem solve, and adapt to shifting projects and moving targets.
What You’ll Do
As a Product Marketer, you will work across Marketing and with Product Management and Sales to develop and deliver exceptional marketing for our Avigilon Alta access control solution. You will be tasked with driving strategy and go-to-market plans, bringing new products and features to market, and promoting cloud product and service offerings. Your focus will be on crafting messaging, creating marketing assets and sales enablement materials, and supporting campaigns for customers and partners.
Responsibilities include, but are not limited to:
Partner with Product Management to be the voice of the customer
Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas.
Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
Work with Integrated Marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions
Develop internal and external facing content to enable Sales to effectively position and sell Avigilon Alta
Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more
Preferred Skills:
Bachelor’s degree, ideally in marketing, business or a related field
3-5 years experience in Product Marketing, preferably in a business to business role. Experience working with a combined hardware/software cloud (SaaS) solution is a plus
Basic Requirements
Minimum of a Bachelors Degree and 3+ years of experience
Travel Requirements
10-25%
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
Yes
Our U.S. Benefits include:
Incentive Bonus Plans
Medical, Dental, Vision benefits
401K with Company Match
9 Paid Holidays
Generous Paid Time Off Packages
Employee Stock Purchase Plan
Paid Parental & Family Leave
and more!
EEO Statement
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.