Manager/Sr Manager Product Marketing Go to Market
Salesforce, Dallas, TX, United States
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Job Category
Marketing & Communications
Job Details
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
Role Description
At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
Role Description:
We are looking for a self-starting, team-orientated, and passionate product marketer to lead GTM strategy and execution. You will be the voice of sales and translate the needs of these businesses across marketing, sales enablement, product, and field teams. You will own a wide variety of initiatives that support pipe generation and help drive deals to close. The ideal candidate will have a passion for navigating ambiguity, driving clarity, influencing strategy, and potentially managing a team.
Responsibilities:
Be the Cloud Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent
Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation
Develop, package, and deliver relevant sales training material, making it easy for sales to understand our product offerings
Define and build repeatable Sales Plays and high-quality content, while aligning to supporting marketing campaigns
Own key sales communications and updates
Create, recruit, and produce content for Salesforce events such as Connections, Dreamforce, webinars, and 3rd party events
Required Skills:
5-8 years of Product Marketing, Sales or Go-To-Market background
Strong communication skills, both written and verbal
Establish good working relationships with cross-functional teams and align with global stakeholders
Develop compelling customer-facing presentations
Collaborate with a willingness to drive hands-on tactical execution
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Preferred Skills:
Expertise in Salesforce products and/or other SaaS and B2B technology platforms
Ability to inspire optimism, fun, and the desire to always be learning!
Ability to confidently pick up and lead new projects even in the face of ambiguity
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