Product Marketing Manager - Finance Automation
Redwood Software, Falls Church, VA, United States
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OUR MISSION
At Redwood Software we unleash human potential. We empower our customers with lights-out automation for their mission-critical business processes.
Redwood Software is the leader in full stack automation for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower organizations to orchestrate, manage and monitor their workflows across any application, service or server – in the cloud or on premise – with confidence and control.
CORE VALUES
One Team. One Redwood.
Make Your Own Weather
Obsess over Customer Success
Work the Problem
Be Curious
Own the Outcome
Respect Each Other
YOUR IMPACT
We are looking for a Product Marketing Manager who has experience in enterprise B2B SaaS offerings to lead an early stage, high growth finance-related automation product. You will be accountable for new growth and adoption and can work both strategically and tactically. While we are a remote-first organization, we are seeing someone in EST and who is able to travel for team collaboration and occasional events and client meetings. Background in accounting software, ERP, SAP, technical sales, or engineering will be important to achieve success in this role.
Build product positioning and messaging to align with strategy, personas and effectively differentiate us in the marketplace.
Create global marketing messaging, content and sales collateral that clearly enables teams to succeed and articulates the product value.
Own the go-to-market strategy and tactical execution of new feature launches, feature updates, and other major product initiatives for a portfolio of automation products.
Collaborate with Demand Gen team on campaign strategy and asset development support.
Develop client testimonials and customer success stories and identify new opportunities to showcase client success and leverage these stories to further create client impact.
Conduct market and customer research to capture data and insights about new verticals, customer needs and the purchase decision making process.
Contribute to improving the Product Marketing related processes within Redwood.
YOUR EXPERIENCE
5-7 years of product marketing experience in B2B, enterprise software, SaaS/cloud environments.
Have a background in either product management, engineering or technical sales, accounting software marketing, accounting software sales, finance or SAP.
You understand how ERP systems fundamentally operate.
Able to thrive in a fast paced and cross functional work environment.
Demonstrated ability to manage multiple complex projects simultaneously with strong attention to detail
Gifted storyteller with excellent writing and communication skills who can translate sophisticated technical features into customer benefits that resonate deeply with the intended audiences.
Comfortable talking to and presenting to customers, prospects and senior executives.
Willingness and ability to travel.
Knowledge of accounting practices a plus