Director, Digital Marketing, Paid Search

Director, Digital Marketing, Paid Search

As the Director of Digital Marketing you will work with a team of SEM professionals managing the paid marketing efforts for multiple lines of business within the DDM ecosystem. You are passionate about paid search and attentive to industry trends, best practices, and new platform features. This position relies on your ability to work with large data sets and use the necessary tools to structure, clean, and map data allowing you to provide in depth analysis to internal stakeholders and inform future strategy. You will be working with monthly budgets exceeding seven figures and you will need to be comfortable recommending and implementing data backed action plans at this scale. We are looking for a highly motivated individual to join our team and hit the ground running. In this role you are expected to be a hands-on paid search specialist leading your direct reports by example.

• Measure the impact and effectiveness of various Paid Search strategies against predetermined team and company goals and use the data to inform future goals
• Audit campaign structure, parameters, and reporting to identify opportunities to improve data accuracy and inform future strategy
• Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and URL), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.
• Utilize your advanced knowledge of Google Ads and Microsoft Advertising's testing capabilities to design and implement at scale testing of conversion goals, targeting, keyword composition, and creative
• Stay up-to-date with industry trends, tools, and best practices to keep our SEM strategies cutting-edge.
• Hybrid 3x a week- Los Angeles
  In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

• Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
• 5 years of experience in managing SEM campaigns.
• 3 years of management/team lead experience.
• Experience with Google AdWords, Microsoft Advertising, Google Ads Editor, Microsoft Advertising Editor
• Excellent written and verbal communication skills with meticulous attention to detail

• Experience using SQL (and/or other languages like Python, R, or others) to extract, clean, transform, and analyze large data sets
• Experimentation experience to design multivariate tests, synthesize test results and build frameworks to make data-informed decisions
• Experience with analytics platforms like Google Analytics, BigQuery, Snowflake, and others
• Proficiency with data visualization tools such as Looker Studio and Tableau for data analysis, monitoring, and presentation

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing .

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Salary: 95,200 - 136,000

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

NMG