Marketing Campaign Manager

C2s client, a dynamic digital PR and communications agency, seeks an experienced Adobe Campaign Expert with a strong background in Adobe Experience Cloud (AEC) to design, execute, and optimize multi-channel marketing campaigns. This role is pivotal in helping their clients achieve measurable marketing goals through personalized and data-driven campaigns. This candidate will collaborate closely with internal teams and clients to ensure seamless integration and delivery of campaigns that drive engagement, conversion and results.

Start Date: Possible Early Fall Start

Duration: Contract

Location: local candidates preferred, remote OK

Compensation: $30 - $35/hour as a W2 employee of C2

Company Overview:

This organization is dedicated to delivering innovative and impactful solutions for a diverse range of clients. They amplify brand stories through strategic communication and cutting-edge technology. As they anticipate exciting new business opportunities, they are looking to add an Adobe Campaigns professional to their team.

Key Responsibilities:

Campaign Strategy & Planning:

• Collaborate with clients and internal teams to understand business objectives and campaign requirements.
• Develop comprehensive campaign strategies leveraging Adobe Campaign and AEM.
• Define target audience segments and establish campaign KPIs.

Campaign Execution:

• Set up, configure, and manage Adobe Campaign environments.
• Create, test, and deploy multi-channel campaigns including email, SMS, push notifications, and more.
• Ensure all campaigns are aligned with client branding and messaging guidelines.

Integration & Optimization:

• Integrate Adobe Campaign with Adobe Experience Manager and other relevant platforms.
• Implement personalization and automation strategies to enhance campaign effectiveness.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.

Collaboration & Communication:

• Work closely with cross-functional teams including content creators, designers, and data analysts.
• Provide training and support to clients and internal stakeholders on Adobe Campaign and AEM functionalities.
• Communicate campaign progress, results, and insights to clients through regular reporting and presentations.

Qualifications:

• Proven experience as an Adobe Campaign Expert, preferably within a digital agency environment.
• Proficiency in Adobe Experience Manager (AEM) and Adobe Campaign.
• Strong understanding of multi-channel marketing, data segmentation, and personalization strategies.
• Excellent analytical skills with the ability to interpret campaign performance data.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Exceptional communication and interpersonal skills.
• Adobe Certified Expert (ACE) in Adobe Campaign and/or AEC is a plus.

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.