Product Marketing Manager - Cardiac Surgery

Who We Are
AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.
We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.
What Impact You Can Make
The Product Marketing Manager - Cardiac Surgery will be responsible for downstream support of Concomitant Surgical Ablation products, AtriCure's largest product portfolio. This role must be able to work on cross-functional teams in support of current and new products and in support of new clinical programs to expand the portfolio. This role will also interface with the sales and commercial teams to develop and launch materials/programs to drive awareness and routine adoption of the therapy. This includes Research and Development, Sales, Marketing, Clinical Affairs, Operations, Finance, Quality Systems, and Regulatory.
Contribute to overall Open Concomitant franchise strategy roadmap initiatives and execute on business plans to grow the product line
Strong communicator with the ability to develop patient focused Open Concomitant initiatives and materials
Align with field sales team to refine and implement marketing strategies and programs
Work closely with Research and Development for sustaining activities and manage assigned products
Execute on essential marketing support activities, material updates, social media content, regulatory reviews, and internal website updates
Implement qualitative and quantitative voice-of-customer input for product and campaign initiatives
Establish relationships with key opinion leaders to assist with voice-of-customer activities
Educate, advise, formally present to, and interact with customers in support of business goals/objectives
Propose positioning, messaging, and market segmentation strategies for advertising, physician education programs, tradeshows, and podium strategy
Monitor competitive landscape to enable the franchise to develop better informed strategies, input into product pipeline, and communicate internally to relevant stakeholders
Work with all departments to execute effective product and data launches, and ongoing support to achieve sales performance goals
Support Sales Training in onboarding of new reps and in launch training for new products
What You Bring
Bachelor's degree in marketing, biomedical engineering, or a related field (MBA or MBA or advanced degree preferred)
Minimum of five to eight (5-8) years successful sales/marketing or related experience, especially in cardiac surgery or cardiovascular medical devices
Ability to influence cross-functional teams without formal authority, such as engineering teams
Builds and nurtures relationships internally and with external customers
Analytical and strategic, effective technical writer, and strong moderator/presenter
Hands-on and able to manage multiple deadlines in a fast-paced environment
Ability to pass pre-employment drug screening and background check
Ability to travel 20-35% domestic and internationally
What We Offer in Return
Competitive Salary plus yearly bonus
Health care (medical, dental, vision, health savings account) and wellness programs (onsite fitness center or gym discounts)
401K retirement savings plus match
Volunteer Time Off (VTO): We encourage your community and philanthropic involvement
Extended Parental Leave
Discounted Employee Stock Purchase Program
Tuition Reimbursement

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AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 20 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).
Other details
Job Family Product Marketing
Job Function Marketing
Pay Type Salary
Employment Indicator Non Manager
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