Director, Marketing & Communications

DIRECTOR, MARKETING & COMMUNICATIONS (MARCOM)
Job Code: DIRMARCM
Reports To: Vice President, Government Affairs
Base Location: AZ or CO
Work Status: Virtual Office
Minimum Starting Monthly Range: $9,000
Hiring Range (Monthly Pay): $9,000 - $10,416
Full-time / Part-time: Full-time
Exempt / Non-Exempt: Exempt
Risk Designation: Low
Summary:

The Director of Marketing & Communications leads the implementation of comprehensive marketing and communication strategies designed to support business and organizational goal fulfillment, promote company visibility, and optimize overall external audiences' brand awareness and engagement. The Director is a team leader and storyteller, with a strong background in healthcare marketing and communications. The Director takes a proactive approach to meeting the needs of internal and external stakeholders.

The Director of Marketing & Communications will report to the Vice President of Government Affairs and support the VP in managing and mentoring a team of marketing and creative services professionals with varying levels of experience.

This position is based in Phoenix Arizona, Denver or Grand Junction Colorado. Our strategic flexibility allows for local work from home opportunities.

Essential Duties and Responsibilities include the following:

Brand Strategy

• Drives Marketing & Communications initiatives, including implementing strategies that cultivate our relationships with media, engage our target audiences, and boost our brand awareness as a public-private partnership while supporting the growth and mission of the company
• Builds and refines key communications, narratives for key audiences, and campaigns that will scale the department’s ability to effectively create brand awareness for Contexture and further its mission and business goals
• Contributes to the vision, strategy, and results of brand positioning, and campaigns, harmonizing a clear mission-driven brand message across all channels, online and offline
• Contribute to an environment and process for compelling brand marketing/advertising campaigns to come to life, ensuring campaigns are on-brand, executed on time, and optimized at different times for experience, press coverage, brand engagement, and overall sales impact
• Builds marketing and communications analytics through the design of dashboards and key performance indicators
• Supports VP in budget planning and accountability

Marketing and Communications Operations

• Coordinates with Marketing and Communications team to develop and implement effective outbound campaigns, materials, and collateral, including but not limited to webinars, FAQs, product profiles and promotional/sales materials, in-person and virtual events and other community presentations
• Works with the VP to determine the creative direction, prioritization level, deadlines, and goals/objectives of department activities and leads the team to implement
• Establishes and implements the organization's marketing and communications protocols and formal process for the creation, editing, and approval of marketing outputs
• Collaborates with the VP to develop and implement a comprehensive, multi-channel marketing and communications plan that effectively positions Contexture as an industry leader for key audiences, including healthcare and technology leaders, state and federal policy makers, foundations and donors, and the broader healthcare community
• Ensures high quality written and visual work product from all team members
• Prepares marketing and communication reports for various stakeholders by collecting, analyzing, and summarizing data from multiple tools and sources
• Compiles market research for targeting products, services, and initiatives to local and regional stakeholder audiences. Collaborates with state teams to contribute to sales strategies based on target healthcare markets
• Works across the organization to execute a comprehensive crisis communication approach, when needed
• Performs other related duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills

• Proven track record in marketing and brand promotion with strong success in implementing B2B healthcare and consumer-focused marketing campaigns with clear business objectives and targets
• Excellent written and verbal communication skills
• Demonstrated success supervising and maintaining marketing and communications plans, programs, and initiatives
• Broad knowledge in marketing and communications disciplines, including public relations, advertising, graphic design, print/video production, and copywriting
• Broad knowledge in all marketing disciplines: public relations, marketing, advertising, graphic design, print/video production, and copywriting
• Understanding of digital channels, creativity, and market feel. Knowledge of web analytics and software like Google Analytics and Google AdWords
• Continually raises the bar on creativity and clear communications, writing fresh copy that connects with the desired audience and drives action
• Experience in mentoring and coaching a team
• Energetic, self-reliant, good problem solver, and results oriented
• Promotes a culture of high performance and continuous improvement that values learning and a commitment to quality
• Thrives in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times, meeting deadlines imposed for producing communication outputs
• Experience in developing and presenting informational presentations to small and large constituent audiences
• Strong computer skills, Word, Excel, Access, PowerPoint, and office equipment

Education/Experience

Minimum of 8+ years’ experience in communications and marketing, including experience in brand promotion strategy and tactics, preferably in mission-driven environment. A background in healthcare communications is preferred. Bachelor’s Degree in Communications, Journalism, Public Relations, Marketing, or related field required.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.

The position may require occasional availability for after-hours work, outside of regularly scheduled hours.

The position may require ability to periodically drive to and from clients, conferences and / or events; and / or limited travel.

This position is expected to be exposed to, process, or handle sensitive information including but not limited to Protected Health Information (PHI), Personally Identifiable Information (PII), financial information, etc. As such, the holder of this position is expected to comply with all applicable laws, regulations, organizational policies, and compliance expectations.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The person in this position needs to frequently communicate and exchange information and move about inside the office to access file cabinets, office machinery, etc. Must be able to remain in a stationary position 50% of the time. Constantly operates a computer and other office productivity machinery, such as a keyboard, monitor, calculator, copy / scanner machine, and printer. Frequently moves office and work-related material weighing up to 10 pounds; Occasionally moves office and work-related material weighing up to 30 pounds.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Note

This job description is not intended to be an exhaustive list of all duties, responsibilities and / or qualifications associated with the job.

Benefits: Contexture provides a comprehensive benefits package. For details, please request a Benefit Summary from our Benefits Department.

The organization is an inclusive Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or other status protected by law or regulation.