Product Marketing Manager, Vertical Specialist - Financial Services/Insurance

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What We'll Bring
At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
The product marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of market analysis, product management, marketing, training and sales, our product marketing team is highly collaborative, both cross-functionally and within our own team.
What You'll Bring
5+ years of experience in product marketing and/or market analysis, preferably with experience bringing to market identity solutions and/or SaaS solutions
Experience in developing and executing successful go-to-market programs for impactful product launches targeting the financial services and/or insurance markets
Demonstrated history of delivering innovative positioning and sales enablement initiatives to drive significant revenue growth
Passion to track emerging trends specific to discrete vertical markets, competitive approaches and use cases to communicate effective and relevant value propositions
Excellent communication and public speaking skills with ability to communicate across all levels of an organization
Self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision
Strong project management, attention to detail and bias towards execution
Exceptional content writing skills both for print and web
Strong leadership soft skills with ability to influence and gain consensus within a complex organization
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Impact You'll Make
This role reports to the Vice President Global Cross-Solutions Product Marketing.
TransUnion offers a broad array of products customized to each aspect of our clients’ business: credit risk management, marketing segmentation, fraud and identity management, collections, and risk decisioning. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.
Role
As TransUnion evolves and expands offerings that span the enterprise and respond to emerging needs within the financial services and insurance markets, the Product Marketing, Vertical Specialist role supports through the development of vertical specific go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content to thought leadership campaigns. Your impact to the success of the team will include the following :
Act as a primary consultant on enterprise product marketing matters for financial services and insurance verticals
Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market specific to the financial services and insurance markets
Perform market research and competitive analysis briefs with associated message maps, positioning, and packaging
Work cross-functionally with vertical and product leaders to bundle solutions to respond to needs within financial services and insurance verticals; lead coordinated go-to-market programs to serve these initiatives
Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development (in collaboration with Sales Operations / Enablement teams)
Create vertically tailored content for presentations, sales training, product sheets, case studies, demonstrations, and blogs
Develop thought leadership content that helps customers understand their critical business issues and how these issues can be solved
Act as vertical subject matter expert for earned media, conference, and webinar opportunities
Benefits
TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion’s Employee Resource Groups.
We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
Pay Scale Information
The salary range for this position is $95,105.00 - $156,000.00. *The salary range for this position reflects the general range of compensation for this job and does not include our bonus incentive(s). This position is eligible for bonus incentive(s). At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, industry knowledge, as well as the scope and responsibilities of the position, and market considerations.
TransUnion's Internal Job Title
Sr Consultant, Product Marketing

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