Director of Marketing

Job Purpose:
The Director of Marketing is responsible for creating high-quality branding, content, and projects that further the organization's mission. This position leads the development of the brand identity through marketing initiatives and strategic communications. The director will be responsible for leveraging existing business development and marketing channels to promote the organization, while also developing and implementing new strategies to identify new opportunities. The director will work with the leadership team and is expected to deliver high-quality work with close attention to detail in keeping with the organization's values.
Essential Job Functions include, but are not limited to:

• Brand Management
• Develop brand strategies
• Conceptualize, build, and execute effective marketing plans and brand reinforcement of the organization
• Representing the brand internally and externally, continuously showing and educating stakeholders on the community importance of the organization
• Optimize our brand and community image through marketing, events, community outreach, and communications
• Manage the organization's brand following strategy guidelines, creating clear brand messages that are promulgated across all business initiatives
• Marketing and Communications
• Develop and execute an annual marketing and communications plan which includes a budget, demonstrating value and return on investment
• Identify, recruit, and coordinate with vendors and event sponsors as needed
• Develop and execute creative marketing programs, campaigns, and promotions across various digital media and community channels ensuring they are customer-focused
• Collaborate with team members to produce effective communications and marketing products and promotional items
• Craft high-quality communications ensuring appropriate content, tone, brevity and

consistency

• Leverage and track media campaigns
• Build and analyze key metrics and traffic patterns to measure attribution and performance of marketing campaigns
• Create and distribute high-quality documents and presentations, including consistent newsletter, advertisements, annual reports, and event materials
• Manage media relations
• Community Outreach and Events Management
• Develop, enhance, and maintain strategic community partnerships
• Coordinate with sponsors and vendors
• Identify targeting strategies
• Plan, coordinate, and produce special events chosen by management
• Work with external partners around fundraising opportunities
• Manage and update the organization's digital media such as website and social channels
• Plan, coordinate, organize, promote, and facilitate events in the community that exemplify and communicate brand values in collaboration with staff
• Manage event planning to improve participant experience and ensure communication of key messages and appropriate brand values
• Plan and coordinate participation in community events such as health fairs

Required Education:

Bachelor’s degree in marketing or business development required.

Skill, Licensure and Knowledge Requirements:

10 years' experience in the Marketing/Communications industry. Proficiency in Adobe Suite, Canva, Squarespace. Proficiency in Microsoft Office. Firm grasp of available tools and platforms in the social media space. 5 years of special event experience and securing event sponsorships. An effective communicator, both written and oral. Ability to communicate professionally with press and community contacts. Self-motivated, good organization skills, detail-oriented, ability to prioritize, multi-task, and meet deadlines. Have a valid driver’s license and auto insurance.

Physical Demands:

The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach
• Specific vision abilities required by this job include close vision requirements due to computer work
• Light to moderate lifting is required
• Ability to uphold the stress of traveling

Work Environment:

The work environment characteristics described here are representative of those the employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
• Ability to work in a confined area
• Ability to sit at a computer terminal for an extended time

Travel or Special Requirements:

Driving during the workday and local or out-of-state travel may be required to perform job duties.

I read and understand the requirements to fulfill the responsibilities associated with this job description.

I agree to abide by all the duties and responsibilities for the job including any reasonable request from my supervisor. I also understand that I will be evaluated based on these job-specific performance standards.

Employee Name Employee Signature Date