Event Marketing Manager

Here's why we need your help

In this key role, you will help Recovery.com (RehabPath) build experiential and event marketing into a core strength as we seek to introduce our brand to more patients, professional referrers and providers. Community, fellowship and connection are essential parts of recovery, and we want to create, host, co-host and sponsor events that meaningfully connect us to all parties involved in delivering care and support for those seeking to start, find, maintain and strengthen their recovery.

Work location

This is a Madison-based role. To be effective in this role, it is important you work in our office in Madison on average 3 times per week.

How you know you're being successful

• Achieve the key results set by the leadership team for experiential event marketing
• Events and experiential marketing become a marketing pillar for driving brand awareness of Recovery.com across our key audiences of patients, professional referrers, and providers
• Events become a measurable, sustainable channel for driving pipeline revenue growth; new "leads" from events are common and increase over time to meet KPIs
• Other premium brands express interest and desire with co-branding and co-sponsoring events
• Your teammates see you as a creative and innovative leader and you consistently show us new ways to expand our brand and reach
• We need to expand your team quickly due to clear success

We'll expect you to do things like these:

• Own the portfolio of external (hosted and 3rd party) events including annual Recovery.com Customer Summit, conferences, conference hosted side events, local events, regional events, and more.
• Identify and develop new and innovative event experiences to scale our reach and brand exposure across both in person and virtual event programs.
• Develop and manage comprehensive event plans, timelines, and budgets for conferences and tradeshows.
• Identify potential event partners and form appropriate relationships, including but not limited to top industry event and conference coordinators.
• Coordinate all logistical aspects of events, including booth selection, vendor management, staff registration, and booth services.
• Manage all booth inventory, including giveaway and marketing materials, and coordinate the packing, shipping and receiving as needed.
• Oversee on-site activities including set-up/tear down and any booth services (i.e. AV, labor, catering etc.)
• Negotiate contracts and agreements with vendors, suppliers, and venues to secure favorable terms and conditions.
• Collaborate with Recovery Media and marketing team members to extend event reach via digital content before, during and after events.
• Develop strategies to capture maximum pipeline opportunity for the revenue team from events.
• Create and manage event-related content for marketing materials, websites, social media, and email campaigns.
• Monitor, analyze, and report on event performance, using metrics such as engagement, lead generation, pipeline contribution, and ROI by channel to inform strategy and optimize future initiatives.
• Ensure positive ROI on conference spend
• Partner closely with leadership to ensure events are integrated into the overall marketing strategy.
• Assist in organizing internal events such as company retreats, lunch-and-learn events at HQ, and others.

Required Qualifications

• 3 or more years of experience with event marketing
• Bachelor's degree in marketing or communications and/or demonstrated experience and competence in a relevant field or role
• Experience using virtual event platforms
• Experience in evaluating ROI of events
• Ability to get people to show up to events
• Outstanding project management skills to orchestrate event logistics and coordination in both virtual as well as in-person environments

What we think will improve your chances of success:

• High "figure it out" factor: achieve goals with minimal oversight
• Excellent professional communication and etiquette skills
• Experience in the behavioral healthcare industry
• Experience in a start-up environment
• Entrepreneurial mindset
• Passion for recovery and helping people find, strengthen, maintain and share recovery
• Alignment with core values
• High attention to detail and strong communication skills

Travel Expectations

Monthly travel will be required for conferences and company events.

Compensation
The base salary range for this position is $65k - $80k, plus eligible benefits and equity options. Compensation may be adjusted based on tenure and experience.
Equity Options

In addition to your cash compensation, you will receive options to buy stock in Recovery.com at a set strike price. These options will vest on a four-year schedule and present an exciting opportunity to benefit from the upside of our company's growth.

Dane County Housing Stipend

We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $689/month in addition to your salary ($8,268/yr; half of the Fair Market Value of a 2BR apartment in Madison according to ).

Company Bonus Program

An additional 10% of base earnings paid out quarterly when the company meets its revenue target.

Estimated first year compensation: $73,268 - $96,268 (inclusive of Dane County Stipend and Company Bonus Program)
Benefits and Perks

This role is eligible for the following benefits and perks:

• Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents)
• Short- and long-term disability and basic life insurance
• 401K (100% company match up to 3% and 50% on the next 2%)
• Paid time off, paid holidays, and leaves of absence
• Education Assistance (for educational coursework directly related to your role)
• Flexible work-from-home policy

About Recovery.com

Each year, 90% of people who need addiction treatment don't receive it. One of the major reasons is the difficulty in finding a treatment provider, and as people increasingly turn to the internet over family, friends, or medical professionals to find care, Recovery.com is making a difference in thousands of people's lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.

Launched in 2017, Recovery.com is a late-stage startup based in Madison, WI, on a mission to be the the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable, and looking to aggressively capture the market opportunity as we scale to $100M ARR over the next 4 years.

Our core values aren't just words to us! They define who we are and how we work. People who are :

• Regularly show compassion and empathy for customers, patients, and fellow colleagues
• Display vulnerability by demonstrating authenticity with themselves and encouraging it in others
• Strive for growth and humbly seek to improve in all aspects of work
• Demonstrate joy and a positive attitude in every interaction, from office conversations to solving difficult problems
• Exhibit accountability by not only fulfilling their own responsibilities, but helping others in their work as well
• Embrace creativity by testing the norms and being open to new ideas

Equal Opportunity Statement

Recovery.com is an equal opportunity employer committed to diversity and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, veteran status, gender identity, race, religious beliefs, disability, sexual orientation, age, or any other protected characteristic. We value the talents of individuals from all backgrounds and actively seek a diverse workforce.

Our mission is to provide a fair and inclusive recruitment process for everyone, and reasonable accommodations are available to any applicant who may need them. Please reach out to request accommodations; we'd be happy to chat!