Marketing Manager
FPI Management, Folsom, CA, United States
Multifamily Property Management
Job Description
•Property Name: Corporate Office
•800 Iron Point Rd, Folsom, CA 95630, USA
•Full-Time
•Unit Count: N/A
The marketing manager will play a critical role in our properties' success by supporting our affordable and market-rate communities with advertising analysis and recommendations and onboarding new communities with all marketing items, including websites. You will support a portfolio of approximately 75 communities and lead a marketing analyst team. You will work closely with our operations team, marketing agencies, and internal teams to execute successful marketing scrubs and provide strategic recommendations for optimal campaign performance.
This role offers a unique opportunity to lead marketing initiatives across multiple platforms, driving growth and engagement for our company. If you have a passion for marketing, a drive to innovate, and a love for collaboration, we'd love to hear from you.
Pay: $75,000 - $85,000 Year
DUTIES AND RESPONSIBILITIES- Facilitate the onboarding of new properties to FPI by advising and overseeing the implementation of all marketing strategies, including the setup of the property websites.
- Conduct two comprehensive marketing analyses annually for designated communities, offering actionable recommendations to enhance performance.
- Utilize data-driven insights to recommend adjustments to advertising campaigns, aiming to optimize performance and achieve maximum return on investment (ROI).
- Support Occupancy Support initiatives by participating in internal operations calls to assess and address community needs.
- Fulfill ad hoc digital marketing scrub requests for Due Diligence, Requests for Proposals (RFPs), or to support Operations with a client project.
- Perform miscellaneous analyses on various aspects, including signage effectiveness, social media presence, reputation management, and emerging Marketing Technology trends.
- Ensure timely resolution of assigned help desk tickets related to marketing operations.
- Other
- Consistently and fairly enforce community rules and regulations, FPI Standard Operating Procedures
- Comply with all Fair Housing Laws and FPI policies and procedures
- Promote a professional image by adhering to FPI Management's Dress Code Policy.
- When representing FPI Management, conduct must be professional when communicating with employees, residents, prospective residents, clients, vendors, and guests.
- Perform any and all functions as directed by the supervisor, including special project assistance.
- Responsible for meeting all training requirements for the position (Grace Hill, Safety Meetings, etc.).
Minimum Requirements:
- Proven 1-3 years of marketing experience with agency partnerships, budgets, comprehensive marketing plans, and digital marketing.
- Proven experience in marketing management, preferably within the real estate industry.
- Strong understanding of digital marketing channels and trends.
- Experience in media planning and budget management.
- Exceptional project management and organizational skills.
- Ability to work effectively with clients, agencies, and internal teams.
- Excellent communication and presentation skills.
- Proficient in data analysis and reporting tools.
- Leadership qualities with the ability to develop and implement processes.
- Strong communication and interpersonal skills. High School diploma or equivalency certificate, 4-year college degree preferred, or an equivalent combination of education and work experience in property management.
- Valid driver's license and insured operable vehicle
- Must be proficient in speaking, reading, and writing in English
- Customer Service
- Management
- Computer Skills
- G-Suite
ESSENTIAL ATTRIBUTES
- Embracing and exemplifying our HEART core values and incorporating them into every task performed and every interaction with clients, supervisors, team members, colleagues, residents, vendors, etc.
- Positive influencing, interpersonal, and communication skills are essential.
EEO/EVerify Statements
FPI Management is an Equal Opportunity Employer. All qualified applicants are encouraged to apply. FPI Management participates in the E-Verify program.