US Territory / Regional Marketing Manager

Join Gorilla as a Regional Marketing Manager and take charge of our US marketing efforts! Develop and execute marketing campaigns, localize global strategies, and drive demand in the US market. Bring your B2B SaaS expertise and analytical skills to make a significant impact on our growth.

Are you a proactive and collaborative marketing professional with a knack for driving brand awareness and demand in new markets? We’re looking for a dynamic Territory Marketing Manager to lead our expansion efforts in the US. This is a pivotal role within Gorilla’s global marketing team, where you will spearhead initiatives to elevate our brand, build customer relationships, and drive revenue growth. If you’re ready to make a significant impact and thrive in a fast-paced environment, this role is for you! ??

• Lead the end-to-end execution of a diverse portfolio of US marketing campaigns.
• Develop and manage campaign strategies across multiple channels, including localized digital channels, webinars, and events.
• Optimize campaign performance to boost the sales pipeline and achieve demand generation goals.

• Localize and adapt the global marketing strategy for the US market.
• Advise on the most effective channels, tactics, and partnership opportunities to drive audience engagement and achieve market objectives.
• Develop strategies to enhance brand visibility and foster strong customer relationships.

• Collaborate with the global marketing team to re-purpose and adapt demand, product, and brand content for the US audience.
• Ensure all content is technically accurate, aligns with Brand guidelines, and is effective. 

• Uncover and analyze customer insights to steer the marketing roadmap.
• Run experiments and apply analytical rigor to validate hypotheses and inform strategic marketing decisions.
• Partner with Product Marketing, Sales, and Content teams to gather data for market segmentation, targeting, positioning, and reaching potential customers.

• Monitor the US market and competitive landscape.
• Aggregate findings to provide the team with a comprehensive understanding of market trends and Gorilla’s key differentiation points.

• B2B SaaS marketing experience, with a demonstrated ability to drive marketing programs and generate demand in the US market.
• Hands-on experience managing multi-channel marketing campaigns from start to finish.
• Strong skills in data analysis, A/B testing, and conversion rate optimization.
• Excellent communication and teamwork abilities to work effectively with cross-functional teams.
• Fluency in English is required.

• Bilingual Skills: Proficiency in Spanish.
• Sector Experience: Experience in the energy or data sector.
• Advanced Analytics Skills: Expertise in data analytics and market research techniques.