Director of Marketing and Communications

The Director of Marketing and Communication at Accord holds a pivotal role in steering the organization's narrative and market presence. Charged with overseeing both marketing and communication strategies, this role acts as a linchpin connecting Accord's service offerings with existing and potential markets. At the core of their responsibilities is the development, planning, and execution of communication and marketing strategies aimed at augmenting brand awareness and fostering robust referral pipelines. This position serves as the primary architect of Accord's public image, crafting narratives that resonate with diverse audiences while maintaining fidelity to the organization's core values and objectives.

Reporting to the Vice President of Growth Strategy, the Director of Marketing and Communication occupies a vital position within the organizational hierarchy. Tasked with providing strategic direction to both the internal and external communication and marketing functions, this role collaborates closely with cross-functional teams to ensure alignment with Accord's overarching goals and objectives. Direct oversight of the Marketing Manager underscores the director's responsibility for ensuring the seamless execution of marketing initiatives, while their broader purview encompasses the coordination of communication efforts across all channels. By fostering a cohesive and synergistic approach to communication and marketing, the Director of Marketing and Communication serves as a driving force behind Accord's brand elevation and market expansion efforts.

In addition to their internal leadership role, the Director of Marketing and Communication also serves as an outward-facing ambassador for Accord, forging and nurturing relationships with key stakeholders, media contacts, influencers, and industry partners. Their strategic guidance and counsel to senior leadership on communication and marketing matters are instrumental in shaping Accord's positioning in the marketplace and ensuring its sustained growth and success. By staying attuned to emerging trends and best practices in communication and marketing, the director remains poised to capitalize on new opportunities, driving innovation and differentiation in a rapidly evolving landscape.

Responsibilities include:

• Develop and execute comprehensive communication and marketing strategies to enhance Accord's brand visibility and drive business growth.
• Manage the Marketing Manager and provide guidance and support in implementing marketing initiatives and campaigns.
• Oversee all marketing and communication activities, ensuring consistency and alignment with Accord's brand identity and messaging.
• Manage all major email communications from internal to external campaigns to a variety of segments.
• Collaborate with internal teams and external partners to develop innovative marketing campaigns and initiatives.
• Lead the creation of compelling and engaging content across various communication and marketing channels.
• Cultivate and maintain relationships with key stakeholders, including media contacts, influencers, and industry partners, and member organizations.
• Oversee the communication and marketing production calendar and all campaigns from internal to external stakeholders.
• Monitor and analyze market trends and customer insights to identify opportunities for innovation and improvement in communication and marketing strategies.
• Manage the communication and marketing budget to meet strategic goals and objectives.
• Provide strategic guidance and counsel to senior leadership on communication and marketing matters.
• Stay up-to-date on emerging trends and best practices in communication and marketing, continuously seeking opportunities for innovation and improvement.

Education:

• Bachelor's degree (or equivalent) in marketing, advertising or communications

Skills & Experience:

• Minimum of 7 years experience in marketing, communications or public relations with demonstrated success
• Experience running a marketing team
• Excellent organization, communication, and project management skills, including ability to work on multiple projects simultaneously under tight deadlines and manage expectations of all stakeholders
• Success in developing marketing plans for high-growth organization and driving awareness and understand for new audiences
• Excel in developing internal messaging, identifying audiences and establishing a brand voice
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
• Strong creative, strategic, analytical, organizational and personal sales skills
• Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
• Demonstrated successful experience writing press releases, making presentations and negotiating with the media
• Experience overseeing the design and production of print materials and publications
• Commitment to working with shared leadership and in cross-functional teams
• Strong oral and written communications skills
• Ability to manage multiple projects at a time
• Passionate about Accord's mission and able to promote and communicate the philosophy, mission and values of Accord to external and internal stakeholders

Compensation range: $110,000-$120.000

Robust benefit package with PTO, 8 paid holidays, health, dental, vision, and life insurance, NO COST short & long-term disability insurance, retirement savings plan options, employee wellness program, tuition assistance program, career advancement, mileage reimbursement for providing direct services, a positive, friendly work environment and much more.