Social Media Marketing Manager

Our client's mission is to offer top-quality, unique products that appeal to a wide range of customers-from trendy artists to hardcore bikers and everyone in between. The company believes that finding that one special item that suits one's style and needs should be fun and easy. The company aims to preserve the small company feeling of its first day of online sales. Customer satisfaction is the priority, and the company demonstrates that every day through its service and products.

Our client is in search of a skilled and innovative Full-time Social Media Manager to join their marketing team. The Social Media Manager's responsibility will encompass managing a team of marketing members focused on the creation, content creation, content management, and execution of their social media strategy across a diverse range of platforms. They're in charge of increasing brand recognition, driving engagement, creating a strong sense of community, and ultimately, leading to customer conversion. If you display a passion for chalk art and have an aptitude for leading and creating meaningful social media content, we encourage you to apply.

1. Manage a team of experts to execute social media marketing efforts effectively.
2. Oversee the social media content creation process and implementation of initiatives or campaigns on social media platforms.
3. Develop and execute a comprehensive social media strategy and content roadmap for each social media platform that aligns with our brand identity, target audience, and business goals.
4. Monitor and analyze social media performance, adjusting strategies as needed to optimize reach and engagement. Create monthly reports and report to the marketing manager all important data and insights.
5. Stay up-to-date with social media trends, platform updates, and industry news to inform strategy.
6. Has a large focus on editing videos and different platforms
7. Foster a strong online community by engaging with followers, helping in responding to comments, and addressing customer inquiries.
8. Report to the Marketing Manager about efforts and results, providing actionable insights.
9. Engage accounts to identify areas of opportunity with potential and current collaborators and partners

• Well-experienced in the strategy and delegation side
• Excellent written and verbal communication
• Skilled with visual storytelling, art direction, and content creation, especially with video platforms (TikTok and YouTube)
• Deep understanding of social media platforms and best practices
• Analytical mindset with the ability to interpret data and adjust strategies accordingly
• Strong organizational and time-management skills

• Demonstrated success leading and managing a team of 2-5 individuals
• 4-7+ years of experience in social media management, marketing communications, or a similar role
• Proven track record of growing and managing social media accounts
• Experience in managing social media advertising campaigns
• Has experience in marketing physical products

• Social media management tools (e.g., Later, Semrush (Social Media Analytics), VPN tools, etc.)
• Data or Asset Management Software (Airtable, GSheets, Air, etc.)
• Marketing automation and outreach tools (CRM platforms, lead generation, etc.)
• Video and photo editing tools (Canva, Photoshop, iMovie, Adobe Premier, etc)
• Analytics tools (e.g., Google Analytics, Shopify Analytics)
• AI tools to help with caption/copy (JasperAI, ChatGPT)

Globral (Remote)

Full-time

8 AM - 3 PM

• You are not deeply involved daily with social media platforms, trends, and best practices
• You are not available to work full-time
• Has no experience in marketing physical products