University Web and Digital Marketing Strategist

University Web and Digital Marketing Strategist
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Position Title
Position Title
University Web and Digital Marketing Strategist
About this Opportunity
The Division of Marketing and Communications is a full-service, in-house partner to the colleges and units of Ball State. We develop strategic messaging consistent with Ball State’s mission, enduring values, strategic priorities, institutional identity (branding), and positioning. Our work is best in class and backed by a passionate group of professionals who love the University. We are believers in the Beneficence Pledge and honor the following principles: excellence, respect and responsibility.
As an employee at Ball State University, you will have access to the necessary technology and training to make you successful, including professional development opportunities, current computer equipment, access to the full Adobe Creative Suite and much more. Further, the benefits for employees at Ball State are robust. Review full benefit packages, including tuition remission opportunities and more here:
Our Statement on Inclusiveness
At Ball State University, inclusiveness is one of the enduring values and informs all of our work. We define ‘inclusiveness’ as a commitment ‘to respect and embrace equity, inclusion, and diversity in people, ideas, and opinions.’ As such, this value incorporates a commitment to inclusive excellenceand freedom of expression.
Benefits and Community
Ball State University offers an excellent benefits package for eligible positions. Click
here
to explore options.
Affordable Healthcare
Retirement
Tuition Remission (For eligible employees, their dependents, and spouse)
Professional Development
Live Near Your Work - If you are considering living near the Ball State area, please visit the following link to learn more about relocation and living in east central Indiana:
The University Web and Digital Marketing Strategist manages the day-to-day activities associated with Ball State digital marketing. As a member of the Marketing and Communications digital marketing team, the University Web and Digital Marketing Strategist will assist with the creation, delivery, and maintenance of digital content to its various channels. This role will also provide consultation to campus partners in order to meet business goals and optimize Ball State’s digital presence for its various audiences.
Bachelor’s degree from an accredited institution.
At least two years of experience with production and management on digital marketing channels and platforms.
Minimum Other
Strong interest and aptitude in developing and/or maintaining websites; ability to learn new skills quickly; must be able to meet deadlines, adhere to project production schedules, and prioritize a large number of tasks; must be detail-oriented; must have strong communication skills.
Authorization to work in the US
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Bachelor’s degree in marketing, journalism, public relations, telecommunications, graphic design, or related field from an accredited institution.
Preferred Experience
At least three years of professional experience in maintaining and developing websites; experience working with a web content management system; web graphic design experience using multimedia programs such as Photoshop and Dreamweaver; basic knowledge of
HTML ; experience managing multiple projects, meeting deadlines, experience with
CRM
Management Systems, and working as part of an integrated marketing team in a professional setting.
Preferred Other
Pre-Employment Screening
Pre-Employment Screening
Requires successful completion of a background check and education verification.
Position Title(s) Supervised
None.
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 20,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 270+ undergraduate and graduate programs. Many of our master’s, doctoral, certificate, and specialist degrees rank among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
There's more to discover IN Indiana! Visit the following link to learn more:
Under the leadership of the Chief Digital Marketing Officer, serve as a member of the Marketing and Communications digital team to meet clients’ needs and fulfill the digital strategy of our division.
Ranking
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2
Job Duty
Design and implement all digital marketing services for the University and its colleges and divisions, including but not limited to, web content management, email marketing, internal communications, university calendar and events, short/vanity URLs, social media, online video, digital campaigns, and analytics and reporting.
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3
Job Duty
Collaborate with cross-functional members of Marketing and Communications to conduct project intake, develop strategies, execute deliverables, perform quality control (QC), report on marketing metrics and evaluation of digital projects and campaigns; adhere to production schedules, communicate routinely about work progress, and provide consistent feedback to the designated Project Manager using project management tools to meet project deadlines.
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4
Job Duty
Collaborate with cross-functional members of Marketing and Communications to develop and implement annual marketing plans for colleges and divisions; plan and conduct appropriate content and branding audit schedules to ensure the integrity of digital content and communicate with team members and campus partners about needed changes.
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5
Job Duty
As assigned by the Chief Digital Marketing and Communications Officer, oversee the function and execution of digital platforms or channels, including but not limited to, University calendar, campus map, online directories, online forms, content management systems ( CMS ), email marketing tools.
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6
Job Duty
Collaborate with the University Web and Digital Marketing Manager to develop materials and provide professional development to University communicators on topics including content management systems ( CMS ) content management, brand and style guidelines, University calendar, and employee profiles.
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7
Job Duty
Collaborate with the University web and Digital Marketing Manager by contributing to information architecture models, content strategy, search engine optimization ( SEO ), and Google Analytics implementation, measurement, and reporting.
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8
Job Duty
Support University constituent digital marketing requests through HelpDesk ticket requests and provide communication to Marketing and Communications leadership and campus partners.
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9
Job Duty
Serve a role on the University Crisis Management Team that might include content publishing, website updates, social media monitoring, and/or other digital assignments as determined; may be needed after normal business hours and may require responding to issues identified on critical digital platforms in coordination with University Technology Services.
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10
Job Duty
Research and maintain a level of working knowledge on University marketing platforms, marketing automation, constituent relationship management ( CRM ), internal communications, email marketing, social media, digital signage, and current marketing best practices.
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11
Job Duty
Support the digital marketing team with web content rewrites during site redesign processes and/or create new, original content to fulfill client needs during site development Utilize best practices for web writing, and work closely with Social Media Strategist to ensure proper promotion of new content and/or websites.
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12
Job Duty
In collaboration with Marketing and Communications writers and producers, develop and maintain editorial style guidelines for digital content.
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Job Duty
Perform other related duties as assigned.
Posting Number
Posting Number
P
Number of Vacancies
Number of Vacancies
1
Desired Start Date
Desired Start Date
07/29/2024
Position End Date (if temporary)
Open Date
Open Date
06/25/2024
Applications Accepted Through Date
Applications Accepted Through Date
07/15/2024
Open Until Filled
No
Information regarding transcripts
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
Information for Applications Requiring a Cover Letter
In support of your application for this position, please prepare and submit a cover letter that describes how your qualifications and experiences align with the elements of the position description (or leadership profile). In your cover letter, please also describe how you have demonstrated a commitment to our University’s
enduring values
, including inclusiveness, which we define as a commitment ‘to respect and embrace equity, inclusion, and diversity in people, ideas, and opinions.’
Supplemental Questions
Required fields are indicated with an asterisk (*).

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