Brand Marketing Manager

This job was posted by https://idahoworks.gov : For more information, please see: https://idahoworks.gov/jobs/2234944

rr University of Idaho

rrBrand Marketing Manager

rr Location: Moscow

rr Division/College: University Communications & Marketing

rr Employee Category: Exempt

rr Pay Range: \$59,500 per year or higher depending on experience

rr FTE: 1

rr Full/Part Time: Full Time

rr Position Summary:

rThis position is responsible for understanding our target audiences and developing marketing campaigns that position our brand according to those motivators. These marketing campaigns will not only drive audience engagement but will further define our brand\'s reputation and image related to the market.

Duties may include:

Manage, write and edit marketing material production across various mediumsWork with leadership to develop marketing strategyWork independently to develop subsequent marketing plans and initiativesCoordinate with consultants, agency partners, and in-house professionals to produce contentConduct consumer and market researchIdentify how our brand is currently positioned in the marketDesign research-based brand campaignsLead marketing team members through campaignsEstablish Key Performance Indicators (KPI), measure and report on success of marketing campaigns based on established KPIsAnticipate consumer trends and keep brand up to dateLead and manage brand influencer programOther duties as assigned

rr Minimum Qualifications:

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Bachelors Degree in Marketing, Communications, Graphic Design or Public Relations; four additional years of experience (for a total of seven years) may substitute for a Bachelors Degree

{=html} - Three years working in the marketing/brand development/social media space to include the following: - Writing marketing plans - Analyzing marketing data to inform marketing direction - Directing creative development - Supervising and directing the work of individuals or leading project teams - Managing media buys - Web authoring experience - Social Media management - Content Marketing story identification, development and versioning specific to published platforms - Graphic Design experience - Photo and video shoot art direction - Agency coordination - Project management

rr Preferred Qualifications:

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Experience with:

Using a content management system for publishing web contentWorking in higher educationProducing and editing informational and marketing collateralProject management applications

Knowledge of:

Digital and social media marketing strategiesManagement and supervisory techniquesDigital marketing best practices

Deep understanding of GA4

rr Physical Requirements & Working Conditions:

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None

None

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r Required Licensures, Certifications or other

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r Posting Number: SP004510P

rr Posting Date: 07/11/2024

rr Closing Date:

rr Open Until Filled: Yes

rr Special Instructions:

rThe initial screening will be based on the content and completeness of your application and the materials submitted. Your \" Letter of Qualification \" should describe how your experience, training and education make you a viable and competitive candidate for this position. To be considered you must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant. Priority consideration will be given to candidates who apply by 7/25/2024.

rr Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.

rr To apply, please visit: jobs.uidaho.edu

rr EEO Statement

rUniversity of Idaho is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.

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