the Ladders
Associate Manager - Performance Marketing (CE)
the Ladders, New York, NY
Job Description
TITLE: Associate Manager - Performance Marketing (CE)
POSITION TYPE: Full Time (W2)
LOCATION: New York, NY
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we're looking for:
We are looking for an Associate Manager - Performance Marketing (CE) who will be responsible for
supporting our high growth eCommerce business, focused on Home Entertainment & Home Appliances categories. You will partner with the Performance Marketing Lead and be responsible for managing and growing our paid marketing channels to achieve maximum revenue at optimal KPIs and ROAS.
Role and Responsibilities:
Required Experience and Education:
Necessary Skills and Attributes:
Physical Demands:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we'll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
WHAT you should know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
Salary/Pay Range: $25.00-$56.00/hr (Depending on experience)
TITLE: Associate Manager - Performance Marketing (CE)
POSITION TYPE: Full Time (W2)
LOCATION: New York, NY
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we're looking for:
We are looking for an Associate Manager - Performance Marketing (CE) who will be responsible for
supporting our high growth eCommerce business, focused on Home Entertainment & Home Appliances categories. You will partner with the Performance Marketing Lead and be responsible for managing and growing our paid marketing channels to achieve maximum revenue at optimal KPIs and ROAS.
Role and Responsibilities:
- Partner with the Performance Marketing Lead to oversee Google Shopping Ads (PLA), Paid Social, Display, Affiliate Content, Retargeting and other paid media campaigns focused on generating eCommerce revenue against strict ROAS & Traffic goals.
- Continuously evaluate daily performance by campaign, ad type, creative test to aggressively optimize media through external agency and vendor management.
- Partner with Category Managers to prioritize promotions, offers & business needs to inform marketing planning.
- Accurately project revenue, spend & other metrics by Product Category for channels.
- Continuously test new creative, offers, ad formats, landing pages within existing programs, while documenting learnings and the testing roadmap.
- Collaborate with the Big Data team for data & reporting needs, including:
- Ensuring data hygiene and driving thought leadership on marketing data architecture.
- Creating standardized data dashboards for internal and agency visibility.
- Evangelizing for self-serve data capabilities to enable daily optimization insights and monitoring.
- Partner with HQ marketing teams to ensure global best practices are being followed and execute ad hoc strategic projects and campaigns.
- Partner with category Demand Generation teams to reconcile media activity across the org, standardize measurement and tracking, and evangelize the .com site objectives.
- Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions.
- Partner with engineering to manage, optimize and troubleshoot our Product Feed for optimal use as well as tagging needs.
- Develop monthly and/or quarterly performance recaps.
- Monitor reporting, address technical needs and help drive strategy for Search Engine Optimization (SEO).
- Generate ad hoc campaign recaps for cross-functional and executive consumption.
Required Experience and Education:
- 3-4+ years' experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & Retargeting.
- BA/BS in marketing, business or other quantitative field.
- Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization.
- Experience with SEO & mobile app marketing a plus.
- Expertise in ad operations, including pixel & tagging management, Adobe/Google Analytics tagging conventions & product feed management.
- Experience with A/B testing, messaging, and post-campaign analysis.
Necessary Skills and Attributes:
- Self-motivated individual with the ability to thrive in a team-based or independent environment.
- Detail-oriented with strong organization skills.
- Ability to work in a fast-paced environment.
- Limited supervision and the exercise of discretion.
- Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), Excel pivot tables and basic functions for maintaining and creating reports
- Comfortable navigating a complex organization and building cross-functional relationships.
- Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
- Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
- Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.
Physical Demands:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we'll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
- Medical Plans
- Dental Plans
- Vision Plan
- Life & Accidental Death & Dismemberment
- Short-Term Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
- 401(k)
WHAT you should know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
Salary/Pay Range: $25.00-$56.00/hr (Depending on experience)