Bosch USA
Segment Marketing Communications Manager, Electro-Voice Portable Speakers and Mi
Bosch USA, Burnsville, Minnesota, United States, 55337
Company Description
Burnsville, MN is the headquarters for the
Communications Systems Division of Bosch Security Systems
. Our main activities include the Product Management, Development, Quality, Financial and Materials Management of the Business Unit Critical Communications Systems, Pro Sound and Public Address & Conferencing.
The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe, the US, Singapore and China.
Job Description
The
Segment Marketing Communications Manager, Electro-Voice Portable Speakers and Microphones
will be innovative, and have the opportunity to lead, identify, and create solutions to business challenges, as well as influence or guide in matters related to marketing communications.
Electro-Voice
is looking for a passionate brand and marcom professional to join our core team for North America. The role of Segment Marketing Communications Manager will be pivotal in defining and driving the Electro-Voice brand and ensuring highest impact of our marketing communications activities in the region. Are you a content enthusiast – diving deep into creating, collaborating and maximizing the brand through online digital and social media channels, media / PR and face-to-face events? Do you thrive on bringing the very best of the brand to users, artists, partners and customers? Electro-Voice plays in the highly intense, competitive and fast-paced world of prosound retail and requires someone to step up to this challenge. If this sounds thrilling to you – read on!
The main responsibilities of this position include:
Develops and executes the marketing communications plan for the segment in the region – mobilizes the power of branding, digital marketing and events with dedicated segment budget and resources
Challenges the status quo and goes into new terrain to grow the brand(s) and extend our reach and impact – deploys the necessary tools and platforms for eCommerce, partner / dealer co-marketing, direct-to-end-user communications, digital channels, lead generation strategies, reporting and analytics
Active collaboration with regional marketing, regional sales, partners and product management to understand the needs of the segment in the region and effectively prioritize and deploy most relevant and impactful activities and resources
A strong understanding of the target audience(s), what they care about and the communications channels to best reach them
Acts as content creator by developing and deploying content from users, artists, ambassadors, customers and/or partners. Dives deep into online digital and social media channels as well as offline face-to-face events to maximize brand impact.
Responsible for regional / local media and PR activities to bring awareness to the brand, people, portfolio and products
Is the marketing communications expert in the core team alongside marketing and sales, leading with fresh and effective strategies and tactics to bring our brand(s), products and solutions to the prosound market including DJs, musicians, production and rental customers
Speaks with data and insights through regular reporting on the effectiveness of regional campaigns (brand and partner / dealer-owned) for brand awareness and lead generation
Ensures strong guidance and collaboration with agencies, interns and other support resources for on-brand, on-message communications
Has the skillset to execute on copywriting, digital campaigns and graphic design tasks to ensure a quick pace on critical activities as required
Qualifications
Degree in Marketing or related field
Minimum five plus years of marketing communications experience required
Minimum five plus years of digital marketing experience
Business-to-Business experience in related technology industry is required
Experience in the respective industry is an advantage (professional audio, proaudio, prosound)
Results-focused with a deep sense of accountability and experience leading projects from start to finish
Experience developing trusted relationships cross-functionally business
Ability to think strategically and creatively, while maintaining great attention to detail and action-orientation
Experience with Adobe Creative Suite an advantage
Ability to travel domestically up to 25%
Language(s)
: English
Additional Information
All your information will be kept confidential according to EEO guidelines.
By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives:
FIRST Robotics
(For Inspiration and Recognition of Science and Technology) and
AWIM
(A World In Motion)
Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.
_Bosch Building Technologies intends to transform our business and thrive under new ownership! We are committed to expand our business and looking for talented individuals to join us on this exciting journey! _
Learn more here:
https://www.bosch-presse.de/pressportal/de/en/realignment-bosch-building-technologies-to-focus-on-systems-integration-business-259403.html
Burnsville, MN is the headquarters for the
Communications Systems Division of Bosch Security Systems
. Our main activities include the Product Management, Development, Quality, Financial and Materials Management of the Business Unit Critical Communications Systems, Pro Sound and Public Address & Conferencing.
The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe, the US, Singapore and China.
Job Description
The
Segment Marketing Communications Manager, Electro-Voice Portable Speakers and Microphones
will be innovative, and have the opportunity to lead, identify, and create solutions to business challenges, as well as influence or guide in matters related to marketing communications.
Electro-Voice
is looking for a passionate brand and marcom professional to join our core team for North America. The role of Segment Marketing Communications Manager will be pivotal in defining and driving the Electro-Voice brand and ensuring highest impact of our marketing communications activities in the region. Are you a content enthusiast – diving deep into creating, collaborating and maximizing the brand through online digital and social media channels, media / PR and face-to-face events? Do you thrive on bringing the very best of the brand to users, artists, partners and customers? Electro-Voice plays in the highly intense, competitive and fast-paced world of prosound retail and requires someone to step up to this challenge. If this sounds thrilling to you – read on!
The main responsibilities of this position include:
Develops and executes the marketing communications plan for the segment in the region – mobilizes the power of branding, digital marketing and events with dedicated segment budget and resources
Challenges the status quo and goes into new terrain to grow the brand(s) and extend our reach and impact – deploys the necessary tools and platforms for eCommerce, partner / dealer co-marketing, direct-to-end-user communications, digital channels, lead generation strategies, reporting and analytics
Active collaboration with regional marketing, regional sales, partners and product management to understand the needs of the segment in the region and effectively prioritize and deploy most relevant and impactful activities and resources
A strong understanding of the target audience(s), what they care about and the communications channels to best reach them
Acts as content creator by developing and deploying content from users, artists, ambassadors, customers and/or partners. Dives deep into online digital and social media channels as well as offline face-to-face events to maximize brand impact.
Responsible for regional / local media and PR activities to bring awareness to the brand, people, portfolio and products
Is the marketing communications expert in the core team alongside marketing and sales, leading with fresh and effective strategies and tactics to bring our brand(s), products and solutions to the prosound market including DJs, musicians, production and rental customers
Speaks with data and insights through regular reporting on the effectiveness of regional campaigns (brand and partner / dealer-owned) for brand awareness and lead generation
Ensures strong guidance and collaboration with agencies, interns and other support resources for on-brand, on-message communications
Has the skillset to execute on copywriting, digital campaigns and graphic design tasks to ensure a quick pace on critical activities as required
Qualifications
Degree in Marketing or related field
Minimum five plus years of marketing communications experience required
Minimum five plus years of digital marketing experience
Business-to-Business experience in related technology industry is required
Experience in the respective industry is an advantage (professional audio, proaudio, prosound)
Results-focused with a deep sense of accountability and experience leading projects from start to finish
Experience developing trusted relationships cross-functionally business
Ability to think strategically and creatively, while maintaining great attention to detail and action-orientation
Experience with Adobe Creative Suite an advantage
Ability to travel domestically up to 25%
Language(s)
: English
Additional Information
All your information will be kept confidential according to EEO guidelines.
By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives:
FIRST Robotics
(For Inspiration and Recognition of Science and Technology) and
AWIM
(A World In Motion)
Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.
_Bosch Building Technologies intends to transform our business and thrive under new ownership! We are committed to expand our business and looking for talented individuals to join us on this exciting journey! _
Learn more here:
https://www.bosch-presse.de/pressportal/de/en/realignment-bosch-building-technologies-to-focus-on-systems-integration-business-259403.html