Performance Marketing Director - The Sims Mobile

Growth Marketing is at the forefront of digital marketing. Through advanced solutions, transformative processes, and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue.The Sims Mobile Performance Marketing Director will work closely with the Sims Franchise Senior Leadership team to create a marketing strategy that delivers on product goals and partner with channel experts to execute performance-driven campaigns. This role sets the targets for performance, delivers strategic leadership for Franchise performance marketing efforts and influences a broader cross-functional team in a fast-paced, global organization.This role requires unique leadership skills that combine deep mobile product marketing expertise with User Acquisition, Creative, Ad Media, ASO, and Performance Measurement knowledge. This role combines strategy and execution. You will need to have a track record of accomplishing strong performance marketing results for successful mobile games.Responsibilities:Analyze market, competitor and audience analysis and strategy development to create practical marketing plans based on market demandsManage Sims Franchise strategy for mobile working closely with studio and Franchise MarketingDrive Go to Market strategy for all Sims products on Mobile platformsPartner with Analytics to take performance results and translate into actionable recommendations to optimize marketing strategies for business performanceGuide marketing strategy into channel marketing efforts across Research, UA, ASO, Creative, Platform, etc.Set targets across full funnel from upper funnel advertising to user acquisition campaignsManage the global marketing budget, ensuring efficient resource allocation and achievement of scalable product growth with full ROAS measurement in placeLead the cross-functional team (including User Acquisition, Creative, Platform, ASO, and other channels) to drive product awareness and interest, acquisition of new users, and re-engagement of lapsed players, achieving the products’ business targets.Embedded collaboration with product on roadmaps, testing/experimentation, while building the best-in-class practices across growth fields for The Sims Mobile and xplatform experiences.Qualifications:Experience developing Go to Market (GTM) for a successful mobile game launch planning and execution for new mobile games10+ years of experience as a leader in mobile performance marketing for successful mobile gamesDemonstrated success managing multi-million dollar, global top of funnel and performance marketing budgets with end to end funnel measurementExperience supporting development at all stages from new game concept to WWL and mature live servicesA track record of delivering consistent mobile campaign improvement for live mobile games with a global audienceExperience in marketing mobile games to a diverse audience and audiences of various generations including Gen Alpha/Gen Z/MillennialsAbility to analyze data, move fast, and experiment constantly to improve metricsAbility to collaborate with and influence others, often without direct authority while respectfully leading discussions in the area of focus to drive business resultsExcellent verbal and written communication skillsYou enjoy working with diverse teamsYou have a passion for The Sims games

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