salesforce
Thought Leadership Senior Product Marketing Manager
salesforce, San Francisco, California, United States, 94199
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & Communications
Job DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
For Slack, we are searching for a dynamic and strategic Product Marketer with a strong focus on Thought Leadership to join our innovative team. As a Thought Leadership Specialist, you will be responsible for shaping and executing our company's thought leadership strategy. Your primary goal will be to position our products and brand as industry leaders through compelling content and strategic initiatives.
Responsibilities & Impact:
Lead and create the core value proposition and selling points.Develop and execute a comprehensive thought leadership strategy aligned with business objectives.Collaborate closely with Product Management, Sales, and Marketing teams to identify key industry trends, customer challenges, and market opportunities.Create high-impact content such as articles, whitepapers, blogs, case studies, and presentations that showcase our expertise and differentiate our products in the market.Monitor industry trends and competitive landscape to ensure our thought leadership content remains relevant and impactful.Measure and analyze the effectiveness of thought leadership campaigns, and continuously optimize strategies based on insights and data.Provide guidance and mentorship to junior marketers on thought leadership best practices and content development.Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer SuccessRequired Skills:
8+ years of experience in product marketing, industry marketing, or corporate marketingStrong communication skills, both written and verbalAbility to strategize and craft compelling messagingImpactful presentation skills, both in content development and in delivering the messageDrive hands-on tactical executionPick up and lead new projects even in the face of ambiguityExperience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)Preferred Skills:
Expertise in Salesforce products and/or other SaaS and B2B technology platformsAbility to inspire optimism, fun, and the desire to always be learning!A natural collaboratorEndless willingness to iterate to get it rightAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this
Accommodations Request Form .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at
www.equality.com
and explore our company benefits at
www.salesforcebenefits.com
.Salesforce
is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Salesforce
does not accept unsolicited headhunter and agency resumes.
Salesforce
will not pay any third-party agency or company that does not have a signed agreement with
Salesforce
.Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For Colorado-based roles, the base salary hiring range for this position is $136,600 to $187,900.For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700.For California-based roles, the base salary hiring range for this position is $164,000 to $225,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.#J-18808-Ljbffr
Job DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
For Slack, we are searching for a dynamic and strategic Product Marketer with a strong focus on Thought Leadership to join our innovative team. As a Thought Leadership Specialist, you will be responsible for shaping and executing our company's thought leadership strategy. Your primary goal will be to position our products and brand as industry leaders through compelling content and strategic initiatives.
Responsibilities & Impact:
Lead and create the core value proposition and selling points.Develop and execute a comprehensive thought leadership strategy aligned with business objectives.Collaborate closely with Product Management, Sales, and Marketing teams to identify key industry trends, customer challenges, and market opportunities.Create high-impact content such as articles, whitepapers, blogs, case studies, and presentations that showcase our expertise and differentiate our products in the market.Monitor industry trends and competitive landscape to ensure our thought leadership content remains relevant and impactful.Measure and analyze the effectiveness of thought leadership campaigns, and continuously optimize strategies based on insights and data.Provide guidance and mentorship to junior marketers on thought leadership best practices and content development.Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer SuccessRequired Skills:
8+ years of experience in product marketing, industry marketing, or corporate marketingStrong communication skills, both written and verbalAbility to strategize and craft compelling messagingImpactful presentation skills, both in content development and in delivering the messageDrive hands-on tactical executionPick up and lead new projects even in the face of ambiguityExperience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)Preferred Skills:
Expertise in Salesforce products and/or other SaaS and B2B technology platformsAbility to inspire optimism, fun, and the desire to always be learning!A natural collaboratorEndless willingness to iterate to get it rightAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this
Accommodations Request Form .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at
www.equality.com
and explore our company benefits at
www.salesforcebenefits.com
.Salesforce
is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Salesforce
does not accept unsolicited headhunter and agency resumes.
Salesforce
will not pay any third-party agency or company that does not have a signed agreement with
Salesforce
.Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For Colorado-based roles, the base salary hiring range for this position is $136,600 to $187,900.For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700.For California-based roles, the base salary hiring range for this position is $164,000 to $225,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.#J-18808-Ljbffr